Social Media Checklist: Seven Rules For SMEs

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From Twitter to Facebook, LinkedIn to Instagram and beyond, social media platforms offer smaller businesses an excellent opportunity to reach out and engage with new and existing customers. The best way to use these – and which platforms to choose – can vary depending on the nature of your company, but there are certain rules that will help you get the most out of your social media efforts. We ask the experts for their best advice. Here's our social media checklist: seven rules for SMEs:

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Influencer Marketing: A Guide For SMEs

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Are you tapping into the power of influencers? From YouTube stars to Instagram celebrities, there are plenty of people online who could spread the word about your business. We explore how to make the most of them, guide on influencer marketing for SMEs:

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Do's and Don'ts of Social Media Engagement

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Social media is a great opportunity to bond with your customers – but only if you get it right. Engaging with your customers and prospects online is really best managed as part of a communications strategy for your business. Here are some do's and don'ts of social media engagement from some top experts:

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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Building a Successful B2B Marketing Strategy Using Content and Social Media

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Social media has emerged as a key marketing tool to market to consumers but it can also be successfully used for marketing to businesses. And serious businesses are using content to establish credibility, attract prospects, generate leads and make them aware of their brand. Here are some tips for building a successful B2B marketing strategy using content and social media:

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7 Simple But Effective Social Media Starter Tips

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If you are starting out as a social media person there are certain norms you need to know before you step into the sea of social media space. Here are some tips that can help the social media newbies. Read on to find out 7 simple but effective social media starter tips:

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