5 Awesome SEO Plugins for New WordPress Sites

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WordPress is undoubtedly one of the best blogging platforms out there, and while it may offer numerous features and flexibility, there's still a lot of functionality missing from the program. Of course, the best way to make it cater to your SEO needs...
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My First Trade Show: A Guide to Success for First-Time Exhibitors

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Exhibiting at a trade show can be a mind-boggling task – especially if you have little or no experience of event marketing. Getting your first trade show wrong can be seriously damaging for your small business: with costs multiplying beyond control, ...
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Courting Investors to Grow Your Business

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It’s all well and good to have a small business that’s founded on a strong idea or product. The difficulty that many entrepreneurs face is try to come up with the funds to make their dream into a reality. The most obvious route for many is to find so...
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The Importance Of Video Marketing In Mobile-First Culture

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If your marketing strategy is wide and thoroughly planned, you probably have various ways of reaching your potential customers, meaning that video marketing is also included. Still, video marketing should be one of your biggest concerns, as mobile de...
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SME: A Friendly Office is a More Productive One

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Numerous research studies confirm that happy employees result in a more productive and profitable business. One study found that 69% of employees in SMEs were found to value happiness over salary, which is something to take into consideration as an S...
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Here's What Large Corporations Can Learn From Startups

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It seems like many big corporations still see startup companies as the new kid in town with no substantial knowledge of the business. This mentality can be damaging, especially if so many startups possess beneficial habits that all established compan...
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Most Creative and Successful PR Campaigns from the First Half of 2017

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  Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...
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David O'Halloran
Great to see brands like Burger King try to use innovative techniques to promote their products but it's amazing how strategic com... Read More
Tuesday, 31 October 2017 16:42
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4 Ways Entrepreneurs Can Reduce Stress During the First Year?

You’ve heard the statistic many times. You know that most new businesses fail the first year. You’re smarter than those people, though. You have big ideas and a vision to see them through. You just need to keep your sanity during the company’s early ...
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3 Reasons to Care About the Indoor Air Quality in Your Office

Business owners and employees should carefully consider indoor air quality when they are at work. Since people spend up to 90 percent of their time at work, maintaining positive indoor air quality is important. Personal healthy, safety, and environme...
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5 Ways to Reduce Home Business Expenses

Let's start with a basic assertion; we live in an age where is it easier for small business-owners to speculate than it is to accumulate. From financial market trading and managed investments to placing matched bets , it has never been easier for ent...
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The Key Email Marketing Trends for Your Business to Follow

While some small businesses continue to look at email marketing with an element of disdain, this tactic is fast emerging as one of the most profitable, impactful and cost-effective in the digital space. Not only is email marketing established as one ...
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How to Successfully Leverage BYOD Within Your Small Business

As a general rule, BYOD (Bring Your Own Device) has helped to revolutionise the modern workplaces, with an estimated 60% of all commercial ventures set to have embraced this progressive concept by the end of 2016 . Despite this, there remains a sense...
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3 Lessons that SMEs Can Learn from the Online Gaming Industry

If there is a true growth market to observe in the modern age, it is the online gaming sector. This market was valued at approximately $35.5 billion in 2013, for example, and this figure is expected to reach $45.8 billion by the end of this year. By ...
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How To Make Your SME More Efficient in 2017

The cause of business inefficiency is a much debated topic, with various triggers thought to be prominent within specific industries. There are also contributing factors that are universally prevalent, however, with an underlying lack of clarity one ...
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Coping in a Volatile SME Environment: How to Gain a Competitive Edge

In many ways, the explosion of small and medium-sized businesses in the UK represents great news . This is particularly true for the nation's economy, with independent businesses considered to be one of the primary engines for growth and expansion in...
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Why Social is an SMEs Greatest Marketing Tool, and How to Use it

In case you hadn't noticed, we live in an increasingly shrinking and interconnected global space. While this is daunting in some respects, it has leveled the playing field for small businesses and enabled SMEs to compete more aggressively with leadin...
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How Can your Small Business Attract Millennial Talent?

In case you hadn't noticed, there has been something of an evolution in the workplace over the course of the last decade. This is often attributed to the pace of technological advancement and the emergence of remote communication techniques, which ha...
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The Importance Of Security For Your SME

Protecting your business from potential intruders is absolutely crucial in this day and age. Thieves tend to target small and medium sized businesses because they assume they can get away with it. It is likely that your perpetrator has been keeping a...
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Export - Should We Fail Fast, Fail Cheap?

When Eric Ries coined the term “Minimum Viable Product” for the first time he described it as: “A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the...
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What Can Help SMEs in an International Expansion?

Running an SME certainly brings along both - the rewards as well as the challenges. In some business sectors however, due to market saturation, it is becoming more and more difficult for business owners to find new, original ways of acquiring custome...
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