Creating Brand Identity for Small Business [Infographic]

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You know what they say - Design is the silent ambassador of your brand . Even though saying that the well designed product sells itself might be an exaggeration, design is one of the most important elements of your newly established business. When la...
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Why Quality Control is Essential for Small Businesses

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While poor or inconsistent quality with their products and services is a concern that no business can afford to discount, problems with quality assurance can be especially serious for new ventures that are struggling to establish themselves or that m...
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Why I invest in Failing Early Stage Companies

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A few days ago I got upset enough to troll a connection. Okay, it was only a critical comment and not intended to offend, but it annoyed me completely.  Why?   Because of this well-meaning comment. "... call to all AgTech Start-Ups. If you are intere...
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SME: A Friendly Office is a More Productive One

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Numerous research studies confirm that happy employees result in a more productive and profitable business. One study found that 69% of employees in SMEs were found to value happiness over salary, which is something to take into consideration as an S...
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4 Ways To Bulletproof Your Small Business From Disaster

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Natural disasters strike when least expected. Such calamities often catch most small businesses off guard. This explains why close to a quarter of small businesses today are unable to get back on the feet in the wake of a major disaster. Most busines...
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Small Business Data Breach in 2018? Here's What You Should Do

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Small businesses owners who don’t think that they’ll likely be victims of cybercrime are in for a rude awakening. In April of 2017, it was revealed that cyberattacks had successfully targeted over 14 million small businesses in the previous 12 months...
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Tips on How to Improve Your Startup’s Sales

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Many founders have a sense of idealism and wish to establish means to attract more consumers, funders, and partners as quickly as possible. However, sometimes they forget to identify themselves as salespersons of their own company, which can lead to ...
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How to Market Your Small Business Online More Effectively

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Every entrepreneur understands how vital it is to market their business online to gain visibility and reach a target audience. You may not have lots of cash to spend on marketing your small business, but that doesn’t mean there are no effective strat...
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