3 Ways You Are (Unknowingly) Sabotaging Your Own SEO Strategy

In the incredibly busy, crowded and competitive world of SEO, we are all trying our best to get ranked. With an SEO strategy we are willing to try anything and everything in order to get our websites featured above the fold for the relevant search qu...
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How to Make Sharable Content for Small B2B Businesses

The way that people share content has changed. It’s no longer about word of mouth cooler talk and asking friends if they saw the news last night. Instead, people can now quickly and easily share content with millions of people at the click of a butto...
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Understanding SEO: the secret of Googlejuice

My colleague, ParcelHero’s Head of Editorial SEO, Alfred Eccles has over 15 years experience working as a Search Engine Optimiser and Web Design freelancer. In this short blog he unveils some essential principles of SEO for a successful online organi...
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Making a Great Ad for PPC Marketing

Businesses involved in PPC marketing and advertising are always looking for ways to increase their click through rates. Nevertheless, many do not realize that the first step to achieving this is to have a good ad. Without a good ad, your website will...
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5 SEO Tips Every Small Business Needs to Heed

SEO seems to be a pretty essential buzzword floating around out there right now, but why? Simply put, good SEO drives business. SEO is especially important for small businesses and e-commerce sites that are want to compete in their vertical. 1. Make ...
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SEO: Why Traditional Marketing Helps

Advancements in technology have changed the face of marketing for businesses worldwide. Successful internet marketing can help your brand get recognized and increase revenues, but traditional marketing methods should not be overlooked. These time-tes...
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Combining SEO and PPC Advertising Campaigns

Many website owners approach Search Engine Optimization (SEO) and Pay Per Click (PPC) as completely different marketing strategies. Even though the two approaches are different in many ways, both the SEO and the PPC advertising campaigns target the s...
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Learning About SEO - the Ever Changing Marketing Field

The online market is slowly solidifying and becoming more precise. Learning about SEO can be a challenge. The sheer number of tools for online marketing analytics, statistics, optimization and so on is astonishing. The reason for this is because maki...
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Things You Should Know about Online Marketing in 2014

The impact of online marketing on the global market has steadily been growing for years now and it continues to do so in 2014. On top of that, it also has a steady inflow of new possibilities and shifts of focus. Online Marketing in 2014 Most experie...
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Why is Good SEO Important for eCommerce Websites

In this technically evolved world we live in, there have been many improvements that make our lives a whole lot easier and the rise of eCommerce is definitely one of the biggest time, energy and money savers that we are grateful for. Because there ar...
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SEO, PPC, and Social: Why You Need a Complete Online Strategy

Most businesses operating in the 21 st century now recognize that they need to have an online strategy. Recognizing this need and creating an effective online strategy are two completely different things. The online business world is moving at such a...
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3 Signs of a Healthy Facebook Page

Facebook remains the top contender in an increasingly competitive world of social media, yet it seems to continuously become more difficult to navigate for businesses. Yes, business owners realize it’s important, and downright necessary to have a Fac...
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Do you own a local company? You need just a few days to appear higher in Google.

Yes, I know that there are hundreds of SEO guidelines available online. You can find great pieces of advice at moz.com . You need to remember about these 20 factors and apply them to your company website. In order to rank higher in Google Maps, you n...
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SEO for Online Reputation Management

Online reputation management is the management, monitoring and response to communications concerning your brand on third party websites. It’s about ensuring that the voice of your brand is present and engaging in the digital universe so that its repu...
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How to Generate Sales through Online Marketing

By the time we finished the development of our enterprise as programmers and we were ready to upload it online, we realize that it was just the beginning and not the last step of our work as we initially thought. Unfortunately, the great majority of ...
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What Are Your Key Online Assets?

Online assets or real estate is a paramount concern for small business owners -- and for a variety of reasons. Have you ever sought to register a URL for your company website, or perhaps sign up for a corporate e-mail address, only to find that the d...
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Getting Found on Google

Getting your business found on Google. Google.ie is by far the most popular search engine used by Irish Internet users, according to some reports it is used by between 80 -90% of Irish Internet users, currently it is expected that digital advertising...
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SEO for SMEs

Many SMEs largely ignore SEO (Search Engine Optimisation) in favour of other marketing channels.  This is understandable as many cannot see the long-term benefits or have received poor results in the past. There are opportunities however for small an...
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