5 Steps in Building a Successful Content Strategy For Your Business

Content-marketing

Have you been wondering about using content as part of your marketing strategy? Before you start out on the content marketing journey, you need to do some planning and research. Here are 5 steps in building a successful content strategy for your business.

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7 Online Marketing Strategies Every Business Startup Needs

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Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:

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5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

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5 Awesome SEO Plugins for New WordPress Sites

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WordPress is undoubtedly one of the best blogging platforms out there, and while it may offer numerous features and flexibility, there's still a lot of functionality missing from the program. Of course, the best way to make it cater to your SEO needs...
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7 SEO Tactics to Improve Your Business Visibility on Google

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If you have a business website, you’ll need to improve the search visibility on Google. Because more visibility means more traffic to your website , which brings you more business. Implement these 7 tactics and you’ll definitely see the improvement o...
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Megan Perry
Extremely important article for any business - great read. Thank you.
Wednesday, 27 June 2018 11:48
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12 Common Mistakes that Hurt SEO

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As a web designer, it is important to look at those features that will affect the user experience, functionalities and navigational issues. The reason being that these features have a great impact on the ranking of your website. Here we will give you...
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Online Marketing Trends To Watch in 2018

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With the new year comes with a lot of changes in the world of online marketing. Over the course of years, digital or online marketing has changed but only for the better. You may have already found out that your marketing strategies that worked well ...
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The Importance Of SEO For Every Website Owner

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The importance of SEO can never be more stressed in today’s modern digital world. SEO has always played such a huge role on the internet and to the lives of most website owners. Try asking any person who has a website if he/she knows what SEO is. I b...
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Online Tools With A Great Return On Investment

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Return on investment (ROI) matters more than any other factor when it comes to an online marketing campaign. Maximizing and sustaining your ROI over long-term results in a successful marketing campaign. However, it's not always easy to measure ROI ac...
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Can you Teach Yourself Search Engine Optimisation?

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The simple answer would be “yes” – and I could just leave it at that. But I could just as easily say “no” – which is why I feel this article has its place in the world. The more pertinent question to ask yourself could also be “ should you teach your...
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Patrizio
Hi Andrea, good post. I think you should learn SEO basic, even if you're planning to hire an expert or agency. At least, you woul... Read More
Thursday, 05 April 2018 05:50
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SEO Strategy: 5 Don’ts In Keyword Research

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For business marketers, it is a common fact in their world that in creating their keywords they are to focus on what their business is offering and how they want to be known to the market. This is a good strategy for every business websites, however,...
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Anja (Anya) Skrba
Yes, always go with longer keywords - don't use just one word keyword!
Friday, 30 March 2018 09:37
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Three Ways to Improve Your Company’s Google Search Ranking in 2018

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SEO is the backbone of your company’s online presence, and if done properly, can land you a pretty sweet spot on Google. Of course, there’s a ton of hard work and optimization (years in fact) involved in the process. In the end, improving your site’s...
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Lessons Learned Whilst Being a Copywriter for a Fast-Growing Startup

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A balance between quality and quantity is essential while working in a fast-paced startup. As a Bachelor of Public Relations holder, I know the importance of a good copywriter and the impact it can give to readers. Working as a copywriter in a fast-g...
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Effective SEO – An Updated Look at What’s Working and What’s Not Working

The rules of SEO (search engine optimization) are being constantly rewritten to the point that just tracking Google’s 600-plus algorithm updates each year is practically a fulltime job. It’s no exaggeration that the techniques that worked so well las...
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Some Handy Tips for Effective Small Business SEO

Small business and SEO do not often coincide. There is an enormous financial gap between the two, or so the business owners presume. In reality, your business needs to be search engine friendly. No matter where you are located, Bristol or Brisbane, y...
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The Blueprint for a High Ranking Website

Every digital marketer, web designer and small business owner has the same mission for their website: to make it appear to get it in front of their target market. In terms of marketing strategy, this means creating a website that produces impactful c...
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James OSullivan
Google is the perennial mover of the goalposts. So hard to figure out. ;-)
Wednesday, 28 February 2018 13:59
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Going Local: How Small Businesses Can Dominate Local Search Results

It's common for small businesses to feel like digital marketing is only for big brands with big budgets, but local competition is hotting up online. Today you'll be hard pressed to find a business which doesn't have a web presence of some descrip tio...
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Top 5 Important WordPress Plugins for SEO

If you are an entrepreneur and new to website design, choosing WordPress as your content management system (CMS) will be your ideal choice. It is relatively easy to get a WordPress website up and running. Once you have created your website with all t...
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Rules to Build Links that Boost Your Site’s Rankings

Search engine rankings play a huge role driving role in driving traffic to your site. According to Google, they look at 2 main things: content and links. Today, we are going to talk about links and things to consider when building them.   What a...
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How to Encourage Employee Advocacy on Social Media

Employee advocacy is the holy grail of HR. Not only is it a free, virtually limitless source of excellent PR, but it can also help foster a sense of shared vision and camaraderie among your workforce, creating a sort of feedback loop of good vibes th...
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