5 Reasons Why Small Businesses Need To Invest More Into Sales Training

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Many small businesses assume that because of their size, there is no point spending extra money training their sales staff. This is a serious risk on their part, as sales training is required to help improve sale strategy, business development and most importantly – sales! Here are 5 reasons why small businesses need to invest more into sales training:

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How to Make a Sale – How Customers Decide to Buy

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I regularly tell people they’re in sales, even when they think otherwise. You don’t have to be in the business of hawking your wares for cash to be selling. Every time you persuade someone to your point of view – you’re selling. Lobbyists and politicians do it. Job applicants and recruiters do it. Managers and union officials, project teams and committee members – they all do it. And yes, sales people do it too. Here's the final blog in our series "How to Make a Sale". In this one we look at how customers decide to buy:

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How to Make a Sale - Handling Sales Objections

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How do you feel when potential customers disagree with you, say you’re wrong, or they’re not going to buy from you? Maybe you’re dejected, rejected, frustrated or resigned. You might assume the prospect just isn’t going to buy, or is too stupid to see the fantastic offer you’ve made him. Here's the next in our series on how to make a sales - handling sales objections.

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How to Make a Sale – Planning First, Ask Questions Later

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I hate losing a sale to a competitor. I hate it even more when it’s my own fault! If I’m honest, it’s usually clear that I’ve messed up on one of the basic steps of the sale. (I’ve simply given away my competitive advantage.) In my last blog, How to Make a Sale – Steps of the Sale, I explained the importance of matching How customers make decisions, to How to make a sale. Now let's look at the impact of planning. So here's how to make a sale - planning first, ask questions later:

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How to Make a Sale – Steps of the Sale

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In the first of our Sales 101 series, How to Make A Sale, we start of by introducing the idea of a sales process, the steps of the sale. 

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How to Ensure Your Small Shop is Ready for Higher Customer Traffic

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Many small businesses are often in survival mode in the first few months or years that they are a company. As these businesses begin to bring in more customers and start turning a profit, they may find that they aren’t quite ready for all the traffic their new success is creating. For this reason, businesses need to be proactive in the ways they scale up. Business owners should consider the following tips when preparing for higher customer traffic.

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7 Tips to Boost Footfall Using Your Website

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How do you use your website to drive your customers into your bricks-and-mortar premises? A recent study found we look at our smartphone 57 times a day on average, and 44% of us check it at least once at night too. If you want to attract new customers, no doubt about it – online is the place to be. Here are 7 tips to boost footfall using your website:

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5 Tips on Writing FAQs To Help Grow Sales

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The FAQs section (aka Frequently Asked Questions section) is a common and important section of a website. This section consists of all the common questions that a potential customer can ask along with their comprehensive questions. A well-written FAQ page can increase your sales considerably as this is the place customers turn to when they get a question about a product before making a purchase. Here are 5 tips on writing FAQs to help grow sales:

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3 Things You Must Do To Take Your Sales to the Next Level

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Before looking at ways to take your sales to the next level, it is important to consider the alternative. It is not necessary to take your sales to the next level if your sales are sufficient to keep you sustained and happy. But if you do want to grow sales significantly, then here are 3 things you must do to help take your sales to the next level:

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How to Get the First Client for Your Business

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Starting a new business is not easy, no matter what people may want you to believe. And the worst part can actually be the first steps, those awkward days of gaining your first client and earning that hallowed first invoice. The thing is, your first customer is your most important customer in a way, because once you have one, you can reference them to other prospective customers you are talking to. Here are tips for how to get the first client for your business:

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8 Words to Avoid in Your Next Sales Pitch

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Good communication is absolutely essential when it comes to selling, what you say to a prospect and how you deliver it has a big impact on their decision making. For a sales pitch to be successful you need to be confident in yourself and what you’re selling, but you need to make sure that the comfort you find in your role doesn’t turn into complacency. This is when there is the potential for our standard of language to slip, we might start throwing in a few too many buzzwords, acronyms our client won’t understand and words that we don’t realise that are actually negative. Here are 8 words to avoid in your next sales pitch:

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Business Achievers: Michael McElroy and SalesPlus

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Our latest Business Achiever is Michael McElroy and SalesPlus. We asked Michael to tell us a little bit about his sales-focussed business and about his business journey to date. Read on to find out more in Business Achievers: Michael McElroy and SalesPlus.

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5 Sales Team Motivation Ideas To Help Up Performance

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A motivated sales team is a productive sales team. Improving motivation has long been a primary focus in the sales department because it translates into higher drive and increased revenue. But too often managers think monetary compensation is the ultimate motivator. For some, it is; however, many people are motivated through other means. Here are 5 sales team motivation ideas to help up performance:

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5 Simple Tricks To Boost Your Online Sales Today

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If you have an online store and are looking for ways to increase online sales then here are some tips for increasing your e-shop conversion rate. Here are 5 simple tricks to boost your online sales today:

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Tips on Recruiting Your First Sales Team

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Congratulations, you’ve worked like a Trojan, and built your business to the point where you’re ready to employ your first sales person.  One of the biggest causes of new business failure is not poor products or services, but poor sales, so this is an important decision. Here are some tips for recruiting your first sales team:

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How To Create An Effective Sales Strategy For Your Business

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For your startup, sales = revenue = credibility = investment etc. Putting together a sales strategy is critical. Here's how to create an effective sales strategy for your business:

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How To Get Your First Customer

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Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out there and secure your first customer. It all looked so easy when you were planning, but now this is real and doesn't seem as effortless as you thought. Here are some tips on how to get your first customer:

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10 Mistakes Not to Make With Your Sales Presentation

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At sales pitch meetings, it is clearly important to get it right and make the favourable first impression. This cannot be done alone; it is impossible to pitch, present and listen at the same time. Pitch presentations will typically have two key communication tools: the first is the entrepreneur (& a second team member) as communicators; the second is a PowerPoint presentation & presentation folder. Here are 10 mistakes not to make with your sales presentation:

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How to Use VR for Your Business

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It would be easy to dismiss virtual reality (VR) as only relevant to gamers and the entertainment industry. However, it is becoming a vital commercial marketing and communications tool. So how does VR for business work? This article looks at how to use VR for your business.

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Overcoming the Stumbling Blocks of Sales Tax

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When expanding your business abroad, sales tax is an area you may overlook, as it seems rather intuitive. After all, you simply apply the tax to your product, the customer pays it, and you hand the money over to the authorities. Technically, sales ta...
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