6 Key Ways a PR Strategy Can Help Fuel Your Marketing


When organisations think about marketing, far too often, public relations (PR) is far down the list of priorities. There are numerous, more measurable activities that marketers tend to focus on. But, when done right, proper PR is one of the very best marketing strategies to build awareness with potential customers, partners and stakeholders. Here are six key ways that a PR strategy can help fuel your marketing efforts:

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PR Metrics You Should be Measuring For Your Business


The PR metrics that you should consider measuring are based on the objectives of your business. PR is a tool for communication designed to help you meet your business objectives. Within PR, spending a significant amount of time on tracking metrics is necessary in order to communicate the value of this function. Here are the PR metrics you should be measuring for your business:

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How to Write a Press Release That is More Likely to Get Published


Are you working on a press release to go to the media? Here are some tips for how to write a press release that is more likely to get published.

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How to Pitch a Story to The Media - 10 Mistakes Not To Make


Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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How to Maximise PR for Your Business


Public relations (PR) is an effective way for businesses to gain publicity, create a particular image for your business and attract new clients. Here are some tips on how to maximise PR for your business:

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Most Creative and Successful PR Campaigns from the First Half of 2017

  Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...
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David O'Halloran
Great to see brands like Burger King try to use innovative techniques to promote their products but it's amazing how strategic com... Read More
Tuesday, 31 October 2017 16:42
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5 Ways to Boost Media Coverage for Your Business

5 Ways to Boost Media Coverage for Your Business

Every new business needs the power of PR to make a splash, but where do you start, and how can you get it right without breaking the bank? Here are 5 ways to boost media coverage for your business. 

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