Marketing Mix – 4 Ps or 8 Ps?

marketing-mix

The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33
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The 3 Most Important Factors of Marketing Success

marketing-success

Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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Online vs Offline Marketing: Which Should We Use?

offline-vs-online-marketing

Online and offline marketing are two sides of the same coin. You may opt to use one or the other, or benefit from both. The key in understanding offline and online marketing is to identify their respective pros and cons. Here are some tips to help you understand the difference and decide your best approach:

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