5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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Tips for Small Businesses For Local Marketing

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A large percentage of potential customers search the internet to find out about nearby products and services. Companies that complement their offline business strategies with online marketing strategies can multiply their results since they are offering different channels to communicate to their target customers. Here are tips for small businesses for local marketing:

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Low Cost Ideas for Offline Marketing for Small Businesses

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Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

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How to Boost Your Content Marketing Strategy By Using Online Communities

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Online communities with user-generated content such as Reddit and Quora can be a gold mine when you need to refer traffic to your website, reach a niche audience, boost brand authority, and pick up some ideas for excellent contentHere are some tips that will help you boost your content marketing strategy using these online communities.

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6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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Why Holding Open Days for Your Business Can Pay Off

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Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business

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Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

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Tips For Selecting Your Market Channels

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In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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How To Go About Market Opportunity Analysis

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There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

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The Most Effective Marketing Strategies For Small Business

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Getting a startup or small business off the ground can be tough. It can take a lot of time and investment to get the whole operation going. On top of that, you also need to build up a loyal customer base. That's why marketing is essential. Here are the most effective marketing strategies for small businesses that I've come across:

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6 Mistakes Not to Make With Your Business Website

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Your website is a key marketing and lead generation tool. But is it up to scratch and as user friendly as it can be? Here are 6 mistakes not to make with your business website:

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The 8 Things You Should Know Before Selecting A Marketing Consultant

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I have been asked many times from clients about their past contact with marketing companies and how broad it seems to be when dealing with their marketing plans. Often people find it difficult when it comes to choosing marketing companies to know what is right for them. To make it easier I have come up with The 8 Things You Should Know Before Selecting A Marketing Consultant:

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The Benefits of Nostalgia Marketing and How to Use It

nostalgia-marketing

If the past few years of advertising and brand strategies have felt like a blast from the past, that’s because many of them actually are. From ‘90s fashion to classic ‘80s movies, nostalgia marketing can be an effective way to draw in a young, millennial audience. Read on to find out the benefits of nostalgia marketing and how to use it for your business:

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Calculating Digital Marketing ROI: What You Need to Know Nowadays

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It is common knowledge that digital marketing is a form of marketing with a high return on investment. Companies are spending upwards of $250 billion annually on digital marketing campaigns but do they know the return they are getting on that spend? To find out more about how to calculate your digital marketing ROI, here is what you need to know.

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10 Low Cost But Effective Marketing Strategies for Startups

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Marketing is all about innovation, unique ideas and compelling content. It builds your brand recognition and helps nurture strong relationships with target consumers. Here are 10 low cost but effective marketing strategies for startups:

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Recent Comments
James OSullivan
This is great! I`ve been working on mostly inbound strategies and some link building digital wise, and I also tried promotional pr... Read More
Friday, 31 August 2018 09:51
Haziqa Ishtiaq
Thanks, I'm glad you found this insightful.
Friday, 31 August 2018 10:34
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11 Essential Elements To Create a Perfect Landing Page [Infographic]

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Landing pages are a versatile marketing tactic that can be used to generate leads, increase social media followers, sell a product or to grow your email list . The purpose a business creates a landing page can differ. However, all of the best landing...
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Joseph Geraghty
Hi Kristel, I liked your post. Do you offer a critique service on existing landing pages Warm regards, Joseph... Read More
Wednesday, 02 May 2018 10:37
Kristel Kinne
Hey Joseph, Sure just go to our website and connect with us from there. Thanks.
Thursday, 03 May 2018 14:54
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Marketing Mix – 4 Ps or 8 Ps?

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The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33
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