How To Go About Market Opportunity Analysis

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There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

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The Most Effective Marketing Strategies For Small Business

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Getting a startup or small business off the ground can be tough. It can take a lot of time and investment to get the whole operation going. On top of that, you also need to build up a loyal customer base. That's why marketing is essential. Here are the most effective marketing strategies for small businesses that I've come across:

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6 Mistakes Not to Make With Your Business Website

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Your website is a key marketing and lead generation tool. But is it up to scratch and as user friendly as it can be? Here are 6 mistakes not to make with your business website:

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The 8 Things You Should Know Before Selecting A Marketing Consultant

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I have been asked many times from clients about their past contact with marketing companies and how broad it seems to be when dealing with their marketing plans. Often people find it difficult when it comes to choosing marketing companies to know what is right for them. To make it easier I have come up with The 8 Things You Should Know Before Selecting A Marketing Consultant:

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The Benefits of Nostalgia Marketing and How to Use It

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If the past few years of advertising and brand strategies have felt like a blast from the past, that’s because many of them actually are. From ‘90s fashion to classic ‘80s movies, nostalgia marketing can be an effective way to draw in a young, millennial audience. Read on to find out the benefits of nostalgia marketing and how to use it for your business:

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Calculating Digital Marketing ROI: What You Need to Know Nowadays

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It is common knowledge that digital marketing is a form of marketing with a high return on investment. Companies are spending upwards of $250 billion annually on digital marketing campaigns but do they know the return they are getting on that spend? To find out more about how to calculate your digital marketing ROI, here is what you need to know.

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10 Low Cost But Effective Marketing Strategies for Startups

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Marketing is all about innovation, unique ideas and compelling content. It builds your brand recognition and helps nurture strong relationships with target consumers. Here are 10 low cost but effective marketing strategies for startups:

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Recent Comments
David Oragui
This is great! I`ve been working on mostly inbound strategies and some link building digital wise, and I also tried promotional pr... Read More
Friday, 31 August 2018 09:51
Haziqa Ishtiaq
Thanks, I'm glad you found this insightful.
Friday, 31 August 2018 10:34
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11 Essential Elements To Create a Perfect Landing Page [Infographic]

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Landing pages are a versatile marketing tactic that can be used to generate leads, increase social media followers, sell a product or to grow your email list . The purpose a business creates a landing page can differ. However, all of the best landing...
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Joseph Geraghty
Hi Kristel, I liked your post. Do you offer a critique service on existing landing pages Warm regards, Joseph... Read More
Wednesday, 02 May 2018 10:37
Kristel Kinne
Hey Joseph, Sure just go to our website and connect with us from there. Thanks.
Thursday, 03 May 2018 14:54
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Marketing Mix – 4 Ps or 8 Ps?

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The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33
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The 3 Most Important Factors of Marketing Success

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Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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