A Quick Guide to A/B Testing for Email Marketing Campaigns

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When it comes to email marketing, we all know that it has a higher conversion rate as compared to all other inbound channels but in order to get the maximum benefit out of it, it is important to test your email marketing campaigns from time to time and see which one works the best for you. Here's a quick guide to A/B testing for email marketing campaigns:

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Influencer Marketing: A Guide For SMEs

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Are you tapping into the power of influencers? From YouTube stars to Instagram celebrities, there are plenty of people online who could spread the word about your business. We explore how to make the most of them, guide on influencer marketing for SMEs:

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How to Make Your Business Stand Out in a Crowded Market

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Does your business stand out in a crowded market? What differentiates your business from your competitors, and how do you make sure it receives the right attention? We speak to business leaders at the top of their game about how you can ensure you and your business make a positive lasting impression. Here are 10 key ways to make sure it gets noticed. 

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Top 10 Reasons Why Every Business Needs Content Marketing

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The business landscape has changed dramatically in the last few years. As more and more companies emerge, getting noticed by customers has become challenging. Additionally, the advent of technology and smartphones has led to a massive influx of information, right at people’s fingertips. With so much of information available for consumption, it is vital for organisations, small or big, to put across the right message at the right time in the right form to avoid getting skipped or ignored. Here are the top 10 reasons why every business needs content marketing:

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5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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Building A Strong Business Brand

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A robust brand will reflect the heart of a business, benefiting every aspect of the company from recruitment to reputation and crucially – the bottom line. A powerful brand is vital if you want to take your business to the next level, helping to boost customer and staff loyalty, as well as positively impacting your profits. But what exactly constitutes a strong brand?

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How To Use A Strawman For Focus Groups To Get Feedback

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Focus group market research is a good way to get prospective customer response and feedback. Presenting a product as a "strawman" is a good way to get feedback. Here's how to use a strawman for focus groups to get answers:

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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How To Go About Market Opportunity Analysis

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There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

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How to Build an Effective Marketing Strategy: Ten Tips For Achieving Success

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Technology and social media have definitely disrupted marketing and offered new opportunities for startups and small businesses. But many businesses jump onto platforms without a plan. If you don't have a marketing strategy, your time and money could be going to waste. Here are ten tips for making sure you build an effective marketing strategy:

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The Most Effective Marketing Strategies For Small Business

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Getting a startup or small business off the ground can be tough. It can take a lot of time and investment to get the whole operation going. On top of that, you also need to build up a loyal customer base. That's why marketing is essential. Here are the most effective marketing strategies for small businesses that I've come across:

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7 Top Tips For Email Marketing For Your Business

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Email marketing is a great way to increase sales and improve your business – if you do it properly. There are some things that can lower your chances of connecting with your customers or making a sale – broken links, bad offers or grammar mistakes as well as wrong emails sent to wrong segments – but there are also some good practices that you can implement to get the best results. Here are 7 top tips for email marketing for your business. 

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How To Do a Market Segmentation Strategy For Your Startup

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It’s been said that the world will not beat a path to your doorstep, even if you have invented the best mousetrap. Real success lies in finding the right customers for your ‘better mousetrap’ and attracting them to your door, repeatedly for purchasing. This is known as market segmentation, and here's how to do a market segmentation strategy for your startup:

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Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

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Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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The 7 Essential Ingredients of a One-Person Marketing Plan for Startups

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Launching a startup is the easiest way to build your own business because it doesn’t take more than one person and an idea. However, running a profitable startup is definitely not the easiest thing since 90% of such projects fail eventually. Here are the 7 Essential Ingredients of a One-Person Marketing Plan for Startups:

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How to Market a Startup

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There are countless startups being created every day, but only a handful of them turn to be multimillion-dollar companies that their creators have imagined. The difference between success and failure in the world of startups isn’t always about the qu...
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