The Benefits of Nostalgia Marketing and How to Use It

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If the past few years of advertising and brand strategies have felt like a blast from the past, that’s because many of them actually are. From ‘90s fashion to classic ‘80s movies, nostalgia marketing can be an effective way to draw in a young, millennial audience. Read on to find out the benefits of nostalgia marketing and how to use it for your business:

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Integrated Psychology and Marketing

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It wasn’t until I took an introduction in a psychology course that I realized how many marketing methods I’ve been using were based on psychological principles. Since then I’ve been seeing examples of it all over. It also helped me to sharpen my own ...
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