Three Reasons How to Make Your Business More Profitable

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The aim of every business is to ensure growth through maximizing their profits. Profits are what maintains us in business. As an entrepreneur, you have to ensure your business is generating substantial amount of profit. You only need changing a few t...
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4 Reasons Why Your Marketing Department Needs a Data Scientist

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Innovative technologies today are transforming marketing into a new phase and era. If you are not about to hire a data scientist in your marketing department today, your company might just get left behind. Back in the old times, when a junior markete...
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Digital Marketing Institute: “Marketers Must Share Responsibility for GDPR Compliance”

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With less than a month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take m...
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Online Tools With A Great Return On Investment

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Return on investment (ROI) matters more than any other factor when it comes to an online marketing campaign. Maximizing and sustaining your ROI over long-term results in a successful marketing campaign. However, it's not always easy to measure ROI ac...
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The Importance Of Video Marketing In Mobile-First Culture

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If your marketing strategy is wide and thoroughly planned, you probably have various ways of reaching your potential customers, meaning that video marketing is also included. Still, video marketing should be one of your biggest concerns, as mobile de...
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6 Frugal Budget Practices for First-time Entrepreneurs

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Running a small business is quite costly and for most enterprises, it takes 6 months to two years until they are fully profitable. In light of this fact, it doesn’t seem at all surprising that 9 out of 10 startups and small businesses never make it p...
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Why Companies Should Seriously Consider Donating to Charities

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Civilized society is known for giving rewards and recognition to entrepreneurs and businesses who donate time and energy to charitable causes. There are also many direct and indirect benefits to businesses that give money to the needy or organized ch...
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Persuasion Plan: 4 Secrets to Crafting a Balanced Sales Strategy

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Did you know that companies live and die by sales? Companies are nowadays focusing on numbers rather than the big picture of the business they operate. Their most challenging question is—are we increasing sales numbers or decreasing them? These compa...
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4 Tips for Streamlining Your Marketing

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In today's business world, it's all about reaching your target audience and capturing their interest before your competition does. Even more, it's about outrunning your competitors at each step of the way and ensuring that your business reaches succe...
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How to Market Your Small Business Online More Effectively

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Every entrepreneur understands how vital it is to market their business online to gain visibility and reach a target audience. You may not have lots of cash to spend on marketing your small business, but that doesn’t mean there are no effective strat...
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Most Creative and Successful PR Campaigns from the First Half of 2017

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  Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...
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David O'Halloran
Great to see brands like Burger King try to use innovative techniques to promote their products but it's amazing how strategic com... Read More
Tuesday, 31 October 2017 16:42
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