10 Mistakes Not to Make With Your Sales Presentation

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At sales pitch meetings, it is clearly important to get it right and make the favourable first impression. This cannot be done alone; it is impossible to pitch, present and listen at the same time. Pitch presentations will typically have two key communication tools: the first is the entrepreneur (& a second team member) as communicators; the second is a PowerPoint presentation & presentation folder. Here are 10 mistakes not to make with your sales presentation:

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Digital Marketing: Trends and Opportunities in 2018

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With consumers spending more time online, discover the key trends that will help you harness the power of digital marketing. Here is our roundup of Digital Marketing: Trends and Opportunities in 2018:

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Top Tips for Attending Trade shows and Exhibitions

Are you planning on attending trade shows and exhibitions? It is very likely you are attending an exhibition or trade show to make as many people as possible aware of your products, brands or services. Here are my top tips for attending trade shows and exhibitions:

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10 Low Cost But Effective Marketing Strategies for Startups

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Marketing is all about innovation, unique ideas and compelling content. It builds your brand recognition and helps nurture strong relationships with target consumers. Here are 10 low cost but effective marketing strategies for startups:

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Trade Show Giveaway Ideas: The Ultimate Guide

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One of the main tools exhibitors use at trade shows to drive the crowd into their space is a giveaway. Promotional products are always popular. And there are good reasons for that. People love something for free, and doing a giveaway the right way can be really beneficial. A proper giveaway will help you generate leads to grow a brand. Here are Trade Show Giveaway Ideas based on my experience:

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How to Use VR for Your Business

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It would be easy to dismiss virtual reality (VR) as only relevant to gamers and the entertainment industry. However, it is becoming a vital commercial marketing and communications tool. So how does VR for business work? This article looks at how to use VR for your business.

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5 Ways to Promote Your Business to Millennials and the iGeneration

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Marketing to Millennials and post-Millennials means understanding the power of connectivity. Here are 5 Ways to Promote Your Business to Millennials and the iGeneration:

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How Visual Communication Can Help You Nail Your Unique Brand

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Visuals are not only for grabbing readers’ attention but are also excellent for communicating a message. Here's How Visual Communication Can Help You Nail Your Unique Brand:

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17 Video Marketing Statistics That May Surprise You

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As small business owners, we have seen how digital marketing has advanced in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do? Here are 17 Video Marketing Statistics That May Surprise You:

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The 7 Essential Ingredients of a One-Person Marketing Plan for Startups

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Launching a startup is the easiest way to build your own business because it doesn’t take more than one person and an idea. However, running a profitable startup is definitely not the easiest thing since 90% of such projects fail eventually. Here are the 7 Essential Ingredients of a One-Person Marketing Plan for Startups:

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5 International Packaging Fails and How to Avoid Them

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Globalisation is a tricky business, particularly when it comes to product packaging. Not only are you at risk from messages getting lost in translation, but there are plenty of examples where a little something extra gets added into the mix. Swear wo...
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Why Businesses Need A Strong Brand Strategy

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Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. Your brand is your reputation and vice versa. Here's why businesses need a strong brand strategy:

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4 Reasons Why Your Marketing Department Needs a Data Scientist

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Innovative technologies today are transforming marketing into a new phase and era. If you are not about to hire a data scientist in your marketing department today, your company might just get left behind. Back in the old times, when a junior markete...
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Digital Marketing Institute: “Marketers Must Share Responsibility for GDPR Compliance”

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With less than a month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take m...
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Online Tools With A Great Return On Investment

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Return on investment (ROI) matters more than any other factor when it comes to an online marketing campaign. Maximizing and sustaining your ROI over long-term results in a successful marketing campaign. However, it's not always easy to measure ROI ac...
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The Importance Of Video Marketing In Mobile-First Culture

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If your marketing strategy is wide and thoroughly planned, you probably have various ways of reaching your potential customers, meaning that video marketing is also included. Still, video marketing should be one of your biggest concerns, as mobile de...
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Persuasion Plan: 4 Secrets to Crafting a Balanced Sales Strategy

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Did you know that companies live and die by sales? Companies are nowadays focusing on numbers rather than the big picture of the business they operate. Their most challenging question is—are we increasing sales numbers or decreasing them? These compa...
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4 Tips for Streamlining Your Marketing

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In today's business world, it's all about reaching your target audience and capturing their interest before your competition does. Even more, it's about outrunning your competitors at each step of the way and ensuring that your business reaches succe...
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How to Market Your Small Business Online More Effectively

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Every entrepreneur understands how vital it is to market their business online to gain visibility and reach a target audience. You may not have lots of cash to spend on marketing your small business, but that doesn’t mean there are no effective strat...
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Most Creative and Successful PR Campaigns from the First Half of 2017

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  Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...
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David O'Halloran
Great to see brands like Burger King try to use innovative techniques to promote their products but it's amazing how strategic com... Read More
Tuesday, 31 October 2017 16:42
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