When Do We Have a Good Conversion Rate on Our Landing Page?

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You generate traffic and turn it into potential customers, but is it really enough? Many times, marketers have trouble understanding the performance of their landing page conversion rates. In the world of inbound marketing you can choose between...
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Effective Strategies for Improving Brand Loyalty

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A brand is more than a logo, a name, a color, or a product. It is similar to a house you need to build from scratch. During this creative process, each of these elements goes on top of one another, creating a beautiful, unique entity that stands out....
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What Are The Business Benefits Of Offering Free Wifi?

A WiFI revolution is overtaking the world and, as a business owner, you have probably begun pondering the rationale of providing free WiFi at your business premises. This is as good a time as any to consider the idea. After all, free WiFi is no longe...
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Innovation and IoT Will Make The Need For Partnerships Essential

Innovation and IoT Will Make The Need For Partnerships Essential
A while ago I read "The internet is not the answer". A dark book (or anti-book), that describes some of the negative aspects of the Internet. Warns about the winners taking it all. A darker version of "From Gutenberg to Zuckerberg" The gatekeepers Th...
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How Technology has Changed the Way We Conduct Small Business

The past few years have brought many technological advancements, especially in the field of business. In a day and age when corporations are everywhere you look, more and more small business owners are turning to technology to help them compete with ...
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How To Break Out Of Smaller Markets

Owning a small company and starting from scratch is not an easy task. That is why many people fail and go bankrupt, but for those who survive the initial hardships, there are new challenges. When you obtain a loyal customer base another problem occur...
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Internet Copyright Facts You Need to Know

Small business owners with their own websites need to be familiar with a few key points regarding copyright law. This is because, as a website owner, dealing in copyrighted materials is a key part of your business regardless of whether you realise it...
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The Importance of Location to Start Ups

Many things require careful consideration when you’re building your business, name, products, employees, the list goes on. Before the days of the internet and complex telephone systems, a physical presence was the sole way to ensure a business reache...
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Marketing your business online

Successful marketing is one of the cornerstones to a successful business, but according to 2020 Products approximately one third of clients consider leaving their accountant every year due to a lack of communication. The internet is one of the most p...
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