3 Key Principles of Data Storytelling You Can Apply To Your Business

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From user sign-ups and mailing lists, website analytics, proficient CRM systems and a myriad of other data-capture methods, modern businesses have more data than ever at their disposal. While this data comes with numerous security, permission and GDPR considerations, it also affords businesses of all sizes a wealth of information about their business and their customers. But how can you use this data to tell compelling stories? Here are 3 key principles of data storytelling you can apply to your business. 

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Information is Power, Here's How To Understand It for Your Business

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Information is becoming more and more valuable - and its value is being recognised more and more. In many cases, "soft" assets like information are more valuable than all the "hard" assets of a business and more critical to the growth of the business. Information is power, here's how to understand it for your business:

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Why SEO Is More Important than Advertising Today

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The Internet has grown to become a primary source of information, a platform to promote two-way communication, and a reservoir that provides unlimited business opportunities. With the advancement of technology comes increasing methods for marketers a...
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