What is The Difference Between Digital PR and Traditional PR?

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Not that long ago PR was just that - PR. However, modern marketing is continually developing, and technology keeps advancing. PR has had to transform. It took on new shapes, as well. With the introduction of Internet marketing and social media, PR split into two - traditional and digital. What is the difference between digital PR and traditional PR?

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warner john
Yes I agree That Digital PR is future. Great Content. Yelp reveals that, 85% of consumers are using online searches to find a loca... Read More
Friday, 07 December 2018 04:10
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10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

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Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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Calculating Digital Marketing ROI: What You Need to Know Nowadays

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It is common knowledge that digital marketing is a form of marketing with a high return on investment. Companies are spending upwards of $250 billion annually on digital marketing campaigns but do they know the return they are getting on that spend? To find out more about how to calculate your digital marketing ROI, here is what you need to know.

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Digital Marketing: Trends and Opportunities in 2018

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With consumers spending more time online, discover the key trends that will help you harness the power of digital marketing. Here is our roundup of Digital Marketing: Trends and Opportunities in 2018:

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12 Common Mistakes that Hurt SEO

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As a web designer, it is important to look at those features that will affect the user experience, functionalities and navigational issues. The reason being that these features have a great impact on the ranking of your website. Here we will give you...
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Online Marketing Trends To Watch in 2018

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With the new year comes with a lot of changes in the world of online marketing. Over the course of years, digital or online marketing has changed but only for the better. You may have already found out that your marketing strategies that worked well ...
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Digital Marketing Institute: “Marketers Must Share Responsibility for GDPR Compliance”

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With less than a month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take m...
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Can you Teach Yourself Search Engine Optimisation?

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The simple answer would be “yes” – and I could just leave it at that. But I could just as easily say “no” – which is why I feel this article has its place in the world. The more pertinent question to ask yourself could also be “ should you teach your...
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Patrizio
Hi Andrea, good post. I think you should learn SEO basic, even if you're planning to hire an expert or agency. At least, you woul... Read More
Thursday, 05 April 2018 05:50
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How Artificial Intelligence Will Transform Digital Marketing in 2018

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Artificial Intelligence, once the reserve of Sci-fi movies, is now a fully-fledged reality. And an immensely important part of business growth for brands and organisations looking to future-proof themselves. The market for machine-learning applicatio...
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10 Digital Marketing Myths You Need to Stop Believing

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If you are in client services, you must have heard about prevailing myths about digital marketing . Instead of using a phone call to review the phone numbers, go down the rabbit hole of explaining why old assumptions need to be put to rest. Keeping t...
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Technology is the Future of Digital Marketing Say Gartner

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For many years, the  line has being blurring between technology and marketing. Now, Chief Marketing Officers are commanding even larger tech budgets than ever before. In this article we will look at the top 5 tips from Gartner. Each year the Gartner ...
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