How to Ensure Your Small Shop is Ready for Higher Customer Traffic

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Many small businesses are often in survival mode in the first few months or years that they are a company. As these businesses begin to bring in more customers and start turning a profit, they may find that they aren’t quite ready for all the traffic their new success is creating. For this reason, businesses need to be proactive in the ways they scale up. Business owners should consider the following tips when preparing for higher customer traffic.

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7 Tips to Boost Footfall Using Your Website

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How do you use your website to drive your customers into your bricks-and-mortar premises? A recent study found we look at our smartphone 57 times a day on average, and 44% of us check it at least once at night too. If you want to attract new customers, no doubt about it – online is the place to be. Here are 7 tips to boost footfall using your website:

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5 Reasons To Use Live Chat For Your Business

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By now you must have understood the fact that quality customer service is crucial to the long-term success of your business. To make customers your vocal advocates, you need to provide a worthwhile and memorable experience every single time. So are you owning a business with an online presence and wish to grow? And are you using live chat? Here are 5 reasons to use live chat for your business:

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6 Strategies for Better Customer Relationship Management

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Customer relationship management (CRM) comprises of all the facets of interaction between a business enterprise and its customers. It is basically a business strategy whose main goal is to build and strengthen mutually beneficial customer relationships. Here are 6 strategies for better customer relationship management:

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What Your Customers Know That You Don't (And How To Learn From Them)

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Understanding your target audience (essentially, your customers) is crucial to running a successful business. It should come as no surprise then that millions of dollars are spent every year on demographic research and, odds are, your business would benefit from better understanding your customer base. Here's what your customers know that you don't (and how to learn from them):

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5 Ways To Use Relationship Marketing To Benefit Your Business

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Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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Six Customer Engagement Strategies Your Business Could Use

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Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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How To Get More Genuine Customer Feedback

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Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.

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A Three-Stage Process For Segmenting Customers For Rapid Business Growth

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Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify uncovered (unsatisfied) market segments. Here is a three-stage process for segmenting customers for rapid business growth:

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Why Holding Open Days for Your Business Can Pay Off

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Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:

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Successful Shipping: Managing Your Deliveries like a Pro

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The process of selling a product doesn't end until you have successfully shipped it to your customer. Here are some successful shipping tips to get you managing your deliveries like a pro.

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Tips to Go Above and Beyond With Customer Service

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The competition in today's retail business environment is so competitive that you have to go above and beyond to provide exceptional customer service if you want to stay ahead of your competitors. This means that you have to do whatever it takes to win the hearts and minds of your customers (remaining within ethical and financial limits of course). Here are tips to go above and beyond with customer service:

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Why Appointing Key Account Managers is a Smart Move

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It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. It therefore pays to target those key customers. Here's why appointing Key Account Managers is a smart move for your business:

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5 Reasons to Elevate Your Branding Efforts to a Whole New Level

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When you go shopping, do you pick the first shampoo you come across, or do you look for that one particular name in the crowd? We, as creatures guided by our emotions, we make all of our decisions, buying ones included, based on how we feel about a c...
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How to Use Customer Service as an Edge Over Other Companies

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Customer service is an important part of any business. You won’t ever be able to stay in business unless you have a certain level of customer service, but there are things you can do to ensure you have the best customer service. Always taking care of...
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3 Ways Your Business Can Help Customers Get to Know You

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If your business is like most, your primary communication with your customers is over the phone. While this may be an effective way for your customers’ needs to be addressed, the reality is that a phone call can seem impersonal and provides your cust...
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3 Ways You Can Understand The Millennial Customer Base

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Your customers grow demanding with every new generation. As the millennial generation accumulates more cash of its own, they’ll begin searching for products that align with their core values – and if you can’t cater to them, your business will sink f...
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7 Tips to Higher Level Customer Satisfaction

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Achieving high customer satisfaction is crucial for businesses to achieve repeat purchases and increase customer retention. While there are no rigid rules or strategies to keep customers satisfied, following certain best practices will definitely help to achieve higher customer satisfaction in any industry or sector. Here are 7 tips to higher level customer satisfaction:

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