When you go shopping, do you pick the first shampoo you come across, or do you look for that one particular name in the crowd? We, as creatures guided by our emotions, we make all of our decisions, buying ones included, based on how we feel about a c...

Customer service is an important part of any business. You won’t ever be able to stay in business unless you have a certain level of customer service, but there are things you can do to ensure you have the best customer service. Always taking care of...

If your business is like most, your primary communication with your customers is over the phone. While this may be an effective way for your customers’ needs to be addressed, the reality is that a phone call can seem impersonal and provides your cust...

Your customers grow demanding with every new generation. As the millennial generation accumulates more cash of its own, they’ll begin searching for products that align with their core values – and if you can’t cater to them, your business will sink f...