Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify uncovered (unsatisfied) market segments. Here is a three-stage process for segmenting customers for rapid business growth:

Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:

The process of selling a product doesn't end until you have successfully shipped it to your customer. Here are some successful shipping tips to get you managing your deliveries like a pro.

The competition in today's retail business environment is so competitive that you have to go above and beyond to provide exceptional customer service if you want to stay ahead of your competitors. This means that you have to do whatever it takes to win the hearts and minds of your customers (remaining within ethical and financial limits of course). Here are tips to go above and beyond with customer service:

It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. It therefore pays to target those key customers. Here's why appointing Key Account Managers is a smart move for your business:

Achieving high customer satisfaction is crucial for businesses to achieve repeat purchases and increase customer retention. While there are no rigid rules or strategies to keep customers satisfied, following certain best practices will definitely help to achieve higher customer satisfaction in any industry or sector. Here are 7 tips to higher level customer satisfaction: