6 Strategies for Better Customer Relationship Management

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Customer relationship management (CRM) comprises of all the facets of interaction between a business enterprise and its customers. It is basically a business strategy whose main goal is to build and strengthen mutually beneficial customer relationships. Here are 6 strategies for better customer relationship management:

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What Your Customers Know That You Don't (And How To Learn From Them)

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Understanding your target audience (essentially, your customers) is crucial to running a successful business. It should come as no surprise then that millions of dollars are spent every year on demographic research and, odds are, your business would benefit from better understanding your customer base. Here's what your customers know that you don't (and how to learn from them):

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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How To Get Your First Customer

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Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out there and secure your first customer. It all looked so easy when you were planning, but now this is real and doesn't seem as effortless as you thought. Here are some tips on how to get your first customer:

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