When Do We Have a Good Conversion Rate on Our Landing Page?

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You generate traffic and turn it into potential customers, but is it really enough? Many times, marketers have trouble understanding the performance of their landing page conversion rates. In the world of inbound marketing you can choose between...
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Taking Off the Rose Colored Glasses with Conversion Testing

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“Many of these theories have been killed off only when some decisive experience exposed their incorrectness… Thus the yeoman work in any science… Is done by the experimentalist, who must keep the theoreticians honest.” - Michio Kaku, theoretical phys...
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