The 60 30 10 Rule

Traditional postal direct marketing is as powerful a tool for communicating with prospective customers as it has always been notwithstanding everybody increasing online life. Direct mail marketing can be even more effective if you keep in mind the following:
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STAGE 2: Emerging

The business is driven by the imperative of making sales. Without sales, there is no survival. The market is approached in a random way initially. Low-hanging fruit is the objective. Successful business sales patterns eventually replace ad hoc experimentation and not knowing where the next piece of business will come from.

If you believe your company or business is at this stage you may find some very helpful articles and videos with all sorts of advice in the Emerging section of this site. You may also like to hear from some other entrepeneurs telling their stories from Newstalk Podcasts or why not have your own say on the lively smallbusinesscan.com Forum

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