Measuring small business success

Every business measures profits. That is a given. Corporate offices measure everything from social media and inbound links to the efficiency of specific projects. Small businesses aren’t measuring all the aspects of their business that they can and s...
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The economic crisis is chicken feed compared to the looming education crisis

A new client is using "Out of our minds" for a Bookbuzz session. We covered this book before an in April 2011 we posted this blog: Blow your mind Every now and then a book arrives that converges a lot of good books (such as Flash foresights, Business...
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Public sector sick pay changes

In what will be regarded as a landmark step in Public Sector Reform, The Labour Court Chairman, Mr. Kevin Duffy, issued a recommendation on Friday 20 th July that from Public Sector Sickness Benefit will be halved from January 2014, affecting some 30...
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Employment References – The Importance of Being Accurate

Following on from last month’s BLE article ‘Employee References: A Legal Minefield’  a recent Labour Court ruling has thrown up this issue once again however  concentrating solely on the uncommonly discussed accuracy of referencing on this occasion. ...
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Worker gets 10 verbal Warnings and is awarded €5,000

This case is very interesting as it concerned an employee who contributed to his own dismissal but because the dismissal was inconsistent with the “principles of natural justice and fair procedures” the employee was awarded €5,000 in compensation. So...
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OOMPA, LOOMPA, DOOM-PA-DEE-DEE. IF YOU ARE WISE, YOU'LL LISTEN TO ME.

If there was anybody following our odyssey to create a new start up programme to help people develop new or early stage businesses on SBC..well this is the start of it. http://www.youtube.com/watch?feature=player_embedded&v=YYomp75srbE Lots more ...
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Food inspiration

This blog is based on a presentation by Arjan de Boer managing partner at ‘Shoot My Food’ in the Netherlands,  at the ‘Fresh’ Conference in Copenhagen last May. In a paper titled ‘Food Inspiration - Experience the Food and Service Trends of Tomorrow’...
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What are your non-negotiables: Business Ethics

Every company has a set of non-negotiables that cover situations like the hiring process, what is acceptable behavior in the workplace, and what makes for good leadership. Sometimes these are stated in a clear company objectives document, while other...
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Re-Branding: Why It’s Necessary

A brand is not just a company name or a product logo. A brand is the sum of a company's identity. It is an intangible representation or symbol of a product, service or company. A brand has a unique identity and can form an emotional attachment with c...
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Why is marketing such a dark art?

Why is marketing such as dark art? Well there is a part of me, that will certainly say that its not a dark art but that it is an art. I think that marketers believe that what they do is art and I don’t disagree. Marketers are able to demonstrate thei...
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90 Million available?

Over €90million in additional lending to 5,500 micro-enterprises will be made available under a Government scheme which is expected to create 7,700 jobs over 10 years, the Minister for Jobs, Enterprise and Innovation Richard Bruton TD announced  last...
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Social entrepreneurs making Ireland a better place

SEI has been working with the eight finalists in the 2012 Social Entrepreneurs Ireland Awards on their plans. They all have chance to secure  a major share in the €775,000 prize fund with the ultimate winners announced at Social Entrepreneurs Ireland...
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Forget Me Not France

Given the current economic crisis of the euro-zone and the boom in Asian markets despite a global recession, countries such as India and China are high on the list of desirables for foreign trade.  Large growth percentages and high GDPs due to exporting have escalated these countries to the top of the economic food-chain and Ireland wants a piece of the action.  However, should we be considering options closer to home as well?

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The 60 30 10 Rule

Traditional postal direct marketing is as powerful a tool for communicating with prospective customers as it has always been notwithstanding everybody increasing online life. Direct mail marketing can be even more effective if you keep in mind the following:
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STAGE 2: Emerging

The business is driven by the imperative of making sales. Without sales, there is no survival. The market is approached in a random way initially. Low-hanging fruit is the objective. Successful business sales patterns eventually replace ad hoc experimentation and not knowing where the next piece of business will come from.

If you believe your company or business is at this stage you may find some very helpful articles and videos with all sorts of advice in the Emerging section of this site. You may also like to hear from some other entrepeneurs telling their stories from Newstalk Podcasts or why not have your own say on the lively smallbusinesscan.com Forum

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