Improve eCommerce Conversion Rate

Poor user experience is one of the top reasons that people leave websites without purchasing. In fact, 25 percent of shoppers will leave a website if it is too difficult to use. One of the areas where customers find a website offers a poor user exper...
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Why Website Experience is Critical to Business Success

Marketers have long postulated that “your website is your best salesperson,” and this statement is probably the best way to describe the importance of having a neat and informative company website that interacts with the audience. Considering the num...
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Calling all Innovators & Entrepreneurs, we need your help & your green VOTE !!

As with any  Irish technology company , we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we a...
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Digital Marketing for Small Business – the Basic Practices

Small businesses are faced with more than a few trials, especially in the first couple of years of their inception. According to Bloomberg, 8 out of 10 businesses fail in the first 18 months of their existence. There are numerous reasons why people l...
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6 Tricks to Design Your Workstation the Creative Way

The environment in which you work often determines how productive and creative you will be. When you work in a workstation that's dull and colorless, your productivity usually will be inhibited and your creative juices will be less likely to flow. 6 ...
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How Small Businesses Benefit from Mobile Technology

In the past, it was not always possible for a single person or a small business to compete with large businesses or corporations. Limits came in the form of physical restrictions or infrastructure restrictions. Now, however, with the onset of new tec...
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Using Excel for Bookkeeping

Using excel for bookkeeping is not considered a long term solution for your business for many reasons. Here we outline some of them, and why you should consider using an Accounting package to manage your Bookkeeping/Accounting function. Accounting so...
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Why Your Business Needs An Outreach Strategy

Reaching out to potential customers is one of the best things any business can do. While you may have the greatest products or services available, if no one knows about them, it won't matter much. Those companies that do not have an effective outreac...
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Modern Methods for Advertising Your Small Business

Modern Methods for Advertising Your Small Business: Two decades ago, new businesses had it easy when it came to marketing. It was all about the push: push out a press release, an ad, drop in a spot in the Yellow Pages, and customers flocked to your b...
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Careers: Starting Out Small Pays Big

When a recent graduate enters the workforce, they may feel like they have the whole world in front of them and to a large degree, that is true. Students have so many opportunities in front of them when it comes to careers. They have to decide where t...
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5 Ways to Amp up Your Customer Service Strategy

Recently I had a dispute with my phone carrier, who will remain nameless. My data speeds had been throttled despite having been only one third of the way through my data, and not one of the two human beings I spoke to before could assist me. Without ...
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5 Small Business Mistakes to Avoid

No matter the size of a business, the way it is run is one factor that ultimately determines its success. As much as there is no fixed formula for running a business, managing a business depends greatly on a variety of factors that are different and ...
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5 Tips to Getting Rid of Entrepreneur Stress

It goes without saying; the entrepreneurial life bears many advantages when compared to the regular workforce. These could include a more flexible schedule, the ability to be your own boss, and of course, having more authority over your financial des...
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5 Investments Start-ups can Afford to Make

Start-ups often rise and fall on the quality and also the happiness of their staff. Happy workers tend to be productive workers and so keeping your employees in top form benefits your business in the long run. Now, we’re well aware that you don’t hav...
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How to Make Sharable Content for Small B2B Businesses

The way that people share content has changed. It’s no longer about word of mouth cooler talk and asking friends if they saw the news last night. Instead, people can now quickly and easily share content with millions of people at the click of a butto...
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Ways to Improve Employee Engagement

With the era we live in it’s almost become a commodity to work in the field you’ve schooled for. Usually, most of people find themselves working jobs they are not that passionate about either because those bring money or because they were the first t...
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Making a Great Ad for PPC Marketing

Businesses involved in PPC marketing and advertising are always looking for ways to increase their click through rates. Nevertheless, many do not realize that the first step to achieving this is to have a good ad. Without a good ad, your website will...
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Business Apps for Active and Modern Businesspeople

Modern entrepreneurs and businessmen are always on the lookout for new technology that can help them become more efficient. We already have a lot on our plate, and although personal assistants and teams can make things a lot easier, we still need to ...
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How to Recognize and Prevent Workplace Bullying

Bullying or simply put, mobbing, is any act - physical or verbal, where you are threatened, or feeling hurt, by anyone at your workplace. It is usually well concealed, and the evidence are hidden, because it mostly happens when you are alone with the...
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Tips for Organizing Your Employees

A good business owner is one that shows initiative and has ground breaking ideas, but a great business owner knows how to organize his or her employees so that all of them can shine. It is not as easy as it sounds, and organizing your employees is so...
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