If you have just launched your startup, you are probably wondering what makes a brand or a business a complete success. Well, you might believe that this question has a complicated answer, but the truth is far simpler than you might think. Almost everything your business does will influence your success! Your beautiful logo, your catchy brand name and that ad campaign that attracted the right customers - your brand’s success goes beyond that too. Here's why preparation is key when building a brand:

When you go shopping, do you pick the first shampoo you come across, or do you look for that one particular name in the crowd? We, as creatures guided by our emotions, we make all of our decisions, buying ones included, based on how we feel about a c...

Color is a powerful branding tool. It stimulates an emotional experience, and is the psychology behind a customer’s choice, trust, and support. People react to the non-verbal color communication presented through the brand colors and digital marketin...

As an invaluable element of global market positioning and brand recognition, brand architecture allows you to develop new companies, products and services and customize their visual identity, personality and voice in order to reach your audience. Thi...

A brand is more than a logo, a name, a color, or a product. It is similar to a house you need to build from scratch. During this creative process, each of these elements goes on top of one another, creating a beautiful, unique entity that stands out....

  Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...