Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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Building A Strong Business Brand

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A robust brand will reflect the heart of a business, benefiting every aspect of the company from recruitment to reputation and crucially – the bottom line. A powerful brand is vital if you want to take your business to the next level, helping to boost customer and staff loyalty, as well as positively impacting your profits. But what exactly constitutes a strong brand?

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How To Get Your Brand Message Across

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Consumers and businesses are bombarded daily with promotional and advertising noise; they receive hundreds of textual and auditory messages from morning until night, 24/7 and 365 days a year. Here are some tips for how to get your brand message across:

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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The Top 5 Mistakes Businesses Make When Going for a Trademark

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When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:

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Building a Brand For Value Creation

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Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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Why Preparation is Key When Building a Brand

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If you have just launched your startup, you are probably wondering what makes a brand or a business a complete success. Well, you might believe that this question has a complicated answer, but the truth is far simpler than you might think. Almost everything your business does will influence your success! Your beautiful logo, your catchy brand name and that ad campaign that attracted the right customers - your brand’s success goes beyond that too. Here's why preparation is key when building a brand:

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How Visual Communication Can Help You Nail Your Unique Brand

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Visuals are not only for grabbing readers’ attention but are also excellent for communicating a message. Here's How Visual Communication Can Help You Nail Your Unique Brand:

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5 Reasons to Elevate Your Branding Efforts to a Whole New Level

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When you go shopping, do you pick the first shampoo you come across, or do you look for that one particular name in the crowd? We, as creatures guided by our emotions, we make all of our decisions, buying ones included, based on how we feel about a c...
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Why Businesses Need A Strong Brand Strategy

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Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. Your brand is your reputation and vice versa. Here's why businesses need a strong brand strategy:

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Things To Remember When Registering a Domain

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Your business website is recognized through your domain name. If you want to establish a website for your new brand or business, it is mandatory to register a domain from a well-known registrar. That way you can get more customers, exposure, and peop...
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Uniform Tax and the Importance of Permanent Branding

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A uniform can be a great asset to your business, from emphasising your brand to allowing you to stand out to your customers, and from your competition. But, when specific criteria are not applied, it can also cost your business a hefty tax bill. Lead...
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