Social media has emerged as a key marketing tool to market to consumers but it can also be successfully used for marketing to businesses. And serious businesses are using content to establish credibility, attract prospects, generate leads and make them aware of their brand. Here are some tips for building a successful B2B marketing strategy using content and social media:

Companies that want to be in business for several years or generations will need to build relationships with other businesses. While that may seem daunting to some, the truth is that developing a rapport with a company is a lot like doing so with a c...

I was prompted to create a post containing Irish business competitions to win investment after the success of my  Irish Technology and Irish Business awards  article. There can be a fine line between accelerator programmes and competitions, so I’m st...

All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn't find a definitive list of Iris...

It is predicted that online B2B transactions of manufacturers are likely to reach around $3.68 trillion by 2025 in key economies such as the UK, China, the US and Japan. This is due to the growth of digital sales platforms, global accessibility, website compatibility and instant customer reach, which have revolutionised traditional ways of doing business. So, with technology a catalyst for changing B2B dynamics, how can your business navigate a growth strategy to adapt to the changing landscape?