The Future of B2B Marketing

A Presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct response campaigns - "synchronize brand and demand to optimize performance". https://www.slideshare.net/Demandbase/the-future-of-b2b-marketing-trends-and-implications-for-marketers Hope it might be useful, Thanks, John
 

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