The Future of B2B Marketing

A Presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct response campaigns - "synchronize brand and demand to optimize performance". https://www.slideshare.net/Demandbase/the-future-of-b2b-marketing-trends-and-implications-for-marketers Hope it might be useful, Thanks, John
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, 17 July 2019
If you'd like to register, please fill in the username, password and name fields.

Member Login

Business Insights & Tips

Leaderboard

1
Jill Holtz
1869 Points
2
Tena Glaser
1386 Points
3
Michael Lane
802 Points
4
Ron Immink
732 Points
5
Fionan Murray
719 Points
View Leaderboard