You’ve got your business all set and ready to go. You have a stunning website showcasing your product, and you are just waiting for customers to start submitting their orders. But wait – they’re not. And you can’t figure out why. Could it have something to do with the fact that you’re not taking online payments?
Why Aren't You Accepting Online Payments?It’s Easy It’s easy for you and your customers. People would rather make an online payment than have to call an order in or worry about getting a check to you. With just a few clicks, they have an order and a receipt.
It’s also easy for you, the seller. With online payments, you don’t have to worry about checks clearing or waiting for payment. There are also quite a few options for mobile payments that you can look into to make it even easier.
It Works Internationally Online payments will work for all your customers, even the international ones. Because it is so convenient to accept credit cards, you will broaden your range of customers instead of possibly losing them because of payment options.
You’ll Reach Those Impulse Buyers This might be better for you, the seller, than the buyer, but people will often buy something if it’s easier and they have less time to think about. Because keying in a credit card is much easier than writing a check and sending it, they have less standing in the way of purchase.
Not Everyone Has PayPal Maybe you think PayPal will take the place of credit card online payments because it is so easy and convenient, but not everyone has a PayPal account. Sure, you can have this payment option on your site as well, but it shouldn’t be your sole way of payment, or you could lose customers.
It Adds a Professional Feel to Your Site Even if you are working out of your basement, by adding online payments to your site, it adds a level of credibility and professionalism to your business. Since many businesses do accept online payments and credit cards these days, customers may wonder why you don’t and find your site a bit lacking in professionalism.
Cost? You may not be accepting online payments because of the cost. Usually there is some sort of cost involved, but with all the added conveniences, it is well worth it. You don’t have to worry about when a check or payment will arrive; it does so automatically. This is a big benefit, especially if you are dealing with monthly payments.
Because you may be losing customers by not accepting online payment, the cost of this service may actually pay for itself before you know it because you’ll be gaining customers. Don’t be afraid of the cost before you weigh the balance it can offer.
So Maybe You Should…. Now that you’ve realized it may be hurting your business by not accepting online payments, it may be time to look into your options and begin to do so. You might be surprised at how easy and beneficial it is and how those orders finally begin to increase. Best of luck!