Segmentation Methods

Segmentation methods available for marketing strategy formulation

MARKETING ELEMENTS

SPECIFICS

SEGMENTATION METHODS

PRODUCT CATEGORY REQUIREMENTS

CONSUMER NEED

LIFESTAGE SPECIFIC TRIGGERS

PURCHASING BEHAVIOUR

CHANNEL CHOICE INFORMATION

INVOLVEMENT LEVEL

ATTITUDINAL


TIME AVAILABLE

LOCATION

LIFESTAGE SPECIFIC TRIGGERS


AFFORDABILITY

SOCIO-ECONOMIC

PRODUCT SPECIFICATION

AFFORDABILITY

SOCIO-ECONOMIC

BRAND

PROMISE, TRUST, EXPERIENCE

ATTITUDINAL

COMMUNICATIONS

AWARENESS, INTEREST, DESIRE, ACTION

SOCIO-ECONOMIC

RELATIONSHIP

METHODS, LEVELS

ATTITUDINAL

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Monday, 23 October 2017
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