There are several motivations behind the choice to invest in promotional products, not the least of which is a return on that investment. However, companies also aim to increase brand recognition and foster a positive feeling about their business name through thoughtful, helpful products. That’s why it is important to be strategic about choosing not only promotional items but also the events the giveaways are tied to. The best way to create a yearlong promotional campaign is to take a look at each month as an opportunity for message dissemination. Here’s a breakdown of some tactics you might choose by month and some alternate events that could work as well.