Smart brands and marketers are finding new and reliable methods to drive more organic search visibility. Overall, SEO is becoming more deeply woven into our marketing activities — it’s hard to ignore it.
In a Survey by Marketing DIVE, 82% of marketers stated that SEO is becoming significantly efficient in their website growth — with respect to traffic and revenue. According to SaaSBrand, "on average, search traffic converts 10x higher than social media traffic. This is the best time to optimize for search user. But it’s not that easy. Because search engine optimization is no longer what it used to be back in 2013. It’s evolved significantly.
To manage its complexity, you need not only the right tools but those tools that will give you deeper insights about your ideal customers and help you create better content and experience for them.
To make 2017 a phenomenal year for you, here’s a list of search engine optimization tools you should try:
Ferzy is more than a keywords research tool. It’s a web-based search engine management tool that shows you the credibility of a website, top organic listings for a given keyword, the Domain Authority and Page Authority of your competitor’s ranking pages.
You can also generate thousands of easy-to-rank keywords, which your competitors have ignored. Unlike other SEO software, you get to see the search volumes of every suggested keyword as well as their ranking potentials.
2). KerbooKerboo is a search engine optimization tool marketing professionals. Its features include onsite SEO audit, link prospecting, backlink analysis, rank tracking, and Site Hunting/Outreach.
It also has this cool feature called “Link Risk” which analyzes your entire link profile identifying spammy links.
The site hunting feature will help you to find outreach opportunities, or create list removals in your outreach campaigns. Then, you can automatically dig out the contact information of the people you want to reach with your message.
Kerboo will help you to organize every tasks and email for each contact in one simple view which you can share with your team.
3). Monitor BacklinksMonitor Backlinks is a complete search engine optimization platform that gives you information on backlinks you gained, your website speed, and keywords rankings. You can also use the tool to spy on your competitors.
It sends a notification to your email whenever your competitors get a new link, the backlink source, and some ideas on how to get the same type of link. Monitor Backlinks has a clean and easy to navigate dashboard, which is ideal for beginners and advanced SEOs alike.
4). IgniturIgnitur is advanced project management software built for online marketing. It is equipped with a reporting engine, a task management tool, and a monitoring dashboard.
5). Moz ProMoz Pro is a popular search engine optimization management tools on the internet with robust features.
As a complete software suite consisting of a link analysis, keyword research, and on-page optimization tools, you can manage complex SEO campaigns easily. Another cool tool is the Open Site Explorer, which has redefined SEO as we know it.
This tool makes has made it possible for website owners to use DA and PA as reliable website metrics.
6). ForecheckForecheck is a powerful SEO management tool that will crawl your entire site to discover the problems that may be holding you back from ranking, so you can figure out exactly what you’re doing wrong and how to improve.
It also color codes each report for you to know which of the problems require immediate attention. If you want to be certain about your on-page optimization, even before you start building inbound links, use this tool to audit your internal pages.
7). ClustericClusteric takes Website Audit and Link Analysis to a different level. It’s no secret that site audit can be extremely tasking — and so you require a tool that will organize all the essential information you need to make informed decisions.
At a glance, you can see that Clusteric has different columns for Algorithm Rating, User Rating, Page Title, Domain Visibility, Anchor Texts, REL, Link Target, and more.
What else could you possibly ask for in a search engine management tool?
8). DeepCrawlDeepcrawl is claimed to be the world’s most comprehensive website crawler. You can use it to track your Google Analytics dashboard and uncover high-performing pages on your website.
The tool is also essential when you’re serving the international audience in various languages. You can use the HREFLANG feature to check the tags that are correctly applied so that search engines can understand your website and deliver results to your target users in the right language.
Use DeepCrawl to manage canonicals, audit all redirects, and identify pages that could be seen as duplicate or thin pages by search engines.
ConclusionI’m not expecting you to sign up and use all of these search optimization management tools at the same time. You need to define your objective, and then choose the appropriate tool which has the features you need to get significant results.
In all, none of these tools can replace a human touch. So, learn how to use them to automate your SEO efforts and you’ll build a thriving business — even in the midst of stiff competition.