Most small business owners were smart enough to adopt content marketing early. As small fishes swimming in a sea of large competitors, they had to be both smart and aggressive and it worked great for them.
But as more and more people found out about their company and engaged with them, the pressure to keep interacting and producing content grew.
And that’s where the trouble starts.
Before you’re done networking on social media, publishing posts on your blog, guest posting, publishing updates on different social networks, and dealing with all the responses your marketing is generating, it’s time to do it all over again.
It’d overwhelm the best of us!
Fortunately, it doesn’t have to. Yes, you do need to produce content in order to market it but with a little bit of focus, it doesn’t have to become overwhelming. Here's a guide to avoid content marketing overwhelm.
Forget PerfectionIf you’re spending 20 minutes on getting the wording of a Facebook status update just right, you’re wasting time.
Nobody’s perfect. And nobody expects you to be.
When it comes to content marketing, a published status update is more important than perfectly worded one which took more minutes than it had words in it.
Besides, the average life span of a social network status update is shockingly short.
Narrow Your FocusIf you’re using every available platform in your content marketing efforts, please do yourself a favor and stop.
Figure out which platforms you really need. Start with 5 – less if at all possible. A lot of time, Facebook, Twitter, Google Plus, LinkedIn and a blog is enough to get an effective content marketing plan going.
Once you’ve mastered the basics, you can gradually add more to it.
Create an Editorial PlanImagine having all your tasks planned out for you. All your social media statuses ready to be posted. All your content scheduled to be posted.
Imagine sitting at your desk and opening only one document to know what content marketing tasks you need to do that day… and be done in half the time.
That’s exactly what an editorial plan does for you. The time of course varies depending on how elaborate your plan is but it’s definitely not going to take you hours like it probably does right now.
Use the Right ToolsI’ll be honest, having a single document which has every activity planned out and ready to be carried out is great. But you’re still going to spend more time than necessary on content marketing if you don’t use the right tools.
So take a deep breath, and look into tools that help you do your marketing.
Hootsuite is an excellent tool for social media updates and let you add team members.
Kapost is a great all-in-one tool for serious content marketers.
If Kapost is too complicated, try Trello. It’s easier to figure out and is a flexible enough organizer to serve all your content marketing needs.
Finding tools most suited to your business needs is almost as much fun as using them. Just don’t get caught up in the excitement of new and cool tools. Use too many of them and you’ll end up wasting all your hard earned efficiency.
Schedule as Much as You CanHaving an editorial plan and using the right tools is great. But you know what’s better? Scheduling your content marketing tasks.
Schedule as much as you can. Write your posts in advance and schedule them to be published on certain days. The same goes for social media updates.
If you want to share something that’s not scheduled, there’s nothing stopping you from doing so.
At one point or another, we’ve all been overwhelmed by the sheer number of things that need to be done under the name of content marketing. How do you cope with it? Share your best tips!