Hi I am Ruairi Gough, sales and marketing professional, business owner, entrepreneur. Product of a good secondary school education, along with four years spent studying marketing in DIT Aungier Street. Like many of my peers I walked out of college straight into the Celtic Tiger! But like many people I never saw the end coming and nine years into my sales and marketing career I was shocked when I was given one months notice in June 2009. Did the company not know, how valuable I was? Could they not appreciate I had a massive mortgage to pay? I realise now, its not that they didn't know, but economic circumstances dictated that the business was not going to be as successful as predicted and it made no sense for them to keep us employed. It was then I made a promise to myself that no matter how hard I had to work, or what I had to do I was going to become self sufficient and financially independent.
October 2009 - Sales Agent Network - Niche Recruitment website In October 2009 I decided to try my first business idea, a niche recruitment website where businesses could find commission-only sales people. I built the website with a local web designer in 3 months for €1,500 and then started calling all of the businesses who were advertising jobs on the existing recruitment websites offering them a free trial on my website for a month. I worked on this project full-time for 15 months and got over 50 listings from Ireland, Portugal and Belgium. Based on the website success I was accepted onto the Endeavour Programme (www.endeavour.biz) in January 2011, set up by Jerry Kennelly (tweak.com) in Dublin. Sales Agent Netwok was not selected for Phase 2, and I took this as a sign that perhaps this website was not the greatest idea, and I should try something else.
- If you want an online business, you need a technical person on the team
- A website business can be started with little or no money
- SME's are under pressure financially, and most will do their own marketing if they can
- A niche business can succeed but requires more work initially and a good understanding of the industry