TechCrunch commented in January 2011 that “Google has become a jungle: a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money”. This statement epitomises the current wave of negative sentiment emanating from search engines lack of quality, objectivity and usefulness.
Large and small businesses
In particular for corporate buyers and sellers, a major business trade problem has been ignored by major search engines and similar B2B platforms i.e. to assist large and small businesses find and connect with each other, and to facilitate trading between and among them.
A simple search for ‘good Print Company in Dublin’, raises the following issues;
- The results indicate which companies have spent the most money on Google Adwords
- The results indicate which companies have spent the most money on Search Engine Optimisation
- The results indicate which companies have a presence in Google Places
- The results DO NOT indicate a ‘good Print Company in Dublin'
Have you experienced this problem or similar examples in your business?
supply.ie aim to mitigate this problem. supply.ie is a procurement tool for non-purchasing personnel and aims to reduce the time spent sourcing, vetting and negotiating with suppliers. As opposed to ‘trawling the net’ via Internet Search, use supply.ie to find great, local, suppliers who we know and our clients have approved via our Feedback & Ratings feature.