While the temperatures were fresh and crisp outside the pavilion, the atmosphere and mood within Punchestown event centre was certainly positive and warm. Ulster Bank were delighted to have a stand at the event as it provided great opportunity to meet and greet with customers, fellow businesses and all those mutually interested in dairy farming. There was plenty to discuss with visitors to our stand in addition to the myriad of informative talks, demonstrations, insights and panel discussion on offer throughout the day.
Growing global demand, the risks associated with expansion and the increasing need for environmental sustainability were among the key topics for discussion across the day. Grass is undoubtedly where our competitive advantage lies. The continued need for improved grassland management skills is paramount with increased levels of both grass grown and grass utilised critical Key Performance Indicators for our dairy farmers.
The incessant challenges of milk price volatility, labour supply & demand, animal health and weather continue to require daily on farm responses & adaptation strategies. Farming is a dynamic industry requiring enthusiastic, trained, informed and passionate farmers. This enthusiasm, passion and education were all clearly visible at the Irish Farmers Journal Dairy Day. With insights from farmers, processors and industry experts from both home and overseas, it was a most informative day with plenty of discuss.
Ulster Bank looks forward to continuing to support dairy farmers and the wider agriculture industry. As we approach year end, we look forward to 2018 and the opportunities each new year presents. Well done to all associated with Dairy Day 2017.