Assessment of the proposition

Writing business plans, persuasion documents, loan submissions, tenders...are a hard slog. Hours of blood, sweat and tears.

When you finally get your work of art finished and before you submit, do yourself a favour - ask an outsider, an expert, a potential client to review what you have created. Urge them to rip it apart and tear it to shreds. All with the intent of making the plan as good as it should be.

Whatever you do, try to take a step back, create some distance, take a helicopter view and look at:

  • The way it is presented.
  • The proposition itself; if you were neutral; would you buy, finance, invest?
  • The proof that you will be able to do what is says on the tin.
  • Is the executive summary compelling.
  • If you would mark between F and A+ what would it be? Anything below A needs to go back to the drawing board.
Only then can you wipe up the blood, sweat and tears.

Download our "Assessing the Proposition" guide (.PDF 156 kb)

If you have any questions, head on over to the Small Business Can Forum.


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