These are the 5 questions that you need to answer for business achievers:
- Please describe your business in less than 50 words.
- Tell us a little bit about your business. When was it started? Why was it started? Who are your customers? How is it better than the competition? What markets do you operate in? (500 words)
- What are your routes to market. Are you selling direct or through partners? Have you an eCommerce strategy? What’s your pricing strategy? Is there a recurring income element to your pricing? (500 words)
- Where do you see the company in 5 years? How are you going to get there? (300 words)
- Highlight other factors such as staff, community impact, investors, innovation, awards. (200 words).