Sales are the lifeblood of any business. When sales figures are moving in the right direction, there tends to be a good atmosphere and positive outlook among employees, management and everyone involved in the business. High sales are generally a sign that the business is providing a quality service or product. Read on for 3 simple but essential sales tips.
For many people starting in sales for the first time, there is often confusion about what it takes to get sales, what are the best sales techniques etc. Unbelievably, I have heard of sales managers telling their staff to watch the film Glengarry Glenross for sales tips! It’s a great film to show you the worst possible approach to sales.
So here are 3 simple sales tips to help you along the way:
1. The best sales people care about the customerCustomers sense it. They will not do business with someone who is pushy and only interested in their own sales figures. If you have a genuine interest in providing the customer with a product or service that they need then they will do business with you. Try to treat every customer as you would a friend or family member.
2. Make life easy for the customerYou may not be the cheapest or have the best product/service but if you make life easy for the customer then there is a good chance they will buy from you. This comes down to simple things, for example: simplifying a booking process, accepting credit/debit cards, reducing the complexity of application forms, providing them with your direct dial or mobile number, allowing them to text orders to you or just simply being pleasant to deal with and on hand to help them through the sales process.
3. Put yourself in the customer’s shoes & listenAn inexperienced sales person will go to a sales meeting and do 80% of the talking, presenting product benefits etc. An experienced sales person will do 20% talking and 80% listening.
So shut up & listen to what the customer is telling you. Ask them questions & listen intently to their reply. Write down the key points as they tell you. Then go away and put yourself in their shoes. Based on what they have told you, you will then be in a stronger position to tailor your product/service & presentation to cater for their needs.