How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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How To Pick Your Business Model To Support Growth

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You need to establish a business model that will support your plans for growth. If your business strategy changes, you may need to modify your business model to align with it. Here's how to pick your business model to support growth:

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10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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How To Maximise Team Work for Your Business

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Whether you're in charge of a business, a charity, a community organisation or anything else – teamwork is essential to the success of any project. Without teamwork, people won't be working together to accomplish common goals. Here's how to maximise teamwork for your business:

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10 Tips for Cultivating a Positive Mindset

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A роѕitivе mind-ѕеt iѕ a fundamental kеу tо ѕuссеѕѕ. Hоw саn someone асhiеvе thеir gоаlѕ if thеу аrе nеgаtivе and сlоѕеd оff tо thе орроrtunitiеѕ thаt lifе саn bring? A роѕitivе mind-ѕеt сultivаtеѕ роѕitivе thоughtѕ, which lеаd tо positive wоrdѕ аnd еvеntuаllу асtiоn аѕ wеll аѕ rеѕult. Here are 10 tips for cultivating a positive mindset:

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Tips on Positioning Your Business for Sale

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Owners of growing companies typically have two paths to liquidity - either offering shares to the public through an IPO (initial public offering) or a sale of the company. Here are some tips on positioning your business for sale:

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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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4 Reasons Why Hiring During the Holidays is a Good Idea

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Hiring during the holidays can be challenging. Business hours are abbreviated, your internal key decision makers are likely taking time off. In addition, candidates most likely have the holiday lull in mind, and are holding off on the job hunt until recruiters are back in office. But it can offer some advantages. Here are 4 reasons why hiring during the holidays is a good idea:

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Why An Advisory Board Can Benefit Your Startup

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As a startup you would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. Here's why an advisory board can benefit your startup

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Health & Safety is Essential Even for Small Businesses: A Guide to Getting Started

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For small businesses, establishing health and safety in the workplace early on is essential. Why? Because the early stages of growth are the best times to put into place your policies and procedures. While the process is not complex, it's better to get in early rather than to scramble with a patchwork response when a crisis has already occurred because you don't have a policy in place. Here's a guide to the essentials of health & safety for small businesses:

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Business Achievers: Rita Smyth and Role Players for Training

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This month's Business Achiever is Rita Smyth, founder of Role Players for Training. We asked Rita to tell us a little bit about her training business and asked her about her business journey to date. Read on to find out more in Business Achievers: Rita Smyth and Role Players for Training:

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Are You An Effective Team Leader?

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It's right to expect the best from your staff, but do you know how to achieve this? Are you an effective team leader? Try these ten top tips to become more effective as a leader:

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4 Interesting Ways That Businesses Can Use Augmented Reality

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Technology has revolutionized the way companies conduct business. Entrepreneurs, it’s a good time to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. Augmented reality is the hottest thing right now. Here are 4 interesting ways that businesses can use augmented reality:

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How to Know When Your Business Should IPO

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An initial public offering (IPO) allows a company to issue stock to the public and have it traded on a stock exchange. But how do you know when is a good time to IPO? Here's how to know when your business should IPO:

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7 Must-Haves for Marketing Your Startup

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When you start up a business you tend to be focussed on your product or service but there are a few key things you should have in place for your marketing. Here are 7 must-haves for marketing your startup:

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4 Reasons Why Fake Reviews Are Deadly For Your Business

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Large and small companies have valued customer reviews for years. And for as long as we can remember, businesses have always used client feedback to better serve customers. Of course, your success in business relies on whether or not your customers are satisfied with your services. And more often than not, happy customers will always refer new clients to services that they enjoy. But if you've ever been tempted to pay for fake reviews for your business then don't. Here are 4 reasons why fake reviews are deadly for your business:

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3 Simple But Essential Things To Do For Your Startup Strategy

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As a startup are you wrestling with your business strategy? Have you defined your strategy? Here are 3 simple but essential things to do for your startup strategy

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Why Preparation is Key When Building a Brand

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If you have just launched your startup, you are probably wondering what makes a brand or a business a complete success. Well, you might believe that this question has a complicated answer, but the truth is far simpler than you might think. Almost everything your business does will influence your success! Your beautiful logo, your catchy brand name and that ad campaign that attracted the right customers - your brand’s success goes beyond that too. Here's why preparation is key when building a brand:

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Startup Series: How To Do a Business Forecast

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Forecasting is part art and part science. Art because it's going to be about the CEO's feel for the business, its market and customers. Science because there are certain predefined financials that have to be taken into account. In our Startup series, here's how to do a business forecast:

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5 Tips For Building the Perfect Startup Team

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A startup company is only as good as its team. No matter how good your idea is, no matter how much experience you have, your startup’s success will depend completely on the people you hire. Here are 5 tips For building the perfect startup team.

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