Hiring a Digital Marketing Consultant or Agency: What You Should Expect?

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You often get left with quite a few questions when you set out to hire a digital marketing consultant or agency. Some people will tell you to go with multiple specialists; others will say to stick with one agency. You’ll be advised to drop someone wh...
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Hiring a Digital Marketing Consultant or Agency: What You Should Expect?

ba-blog-1
You often get left with quite a few questions when you set out to hire a digital marketing consultant or agency. Some people will tell you to go with multiple specialists; others will say to stick with one agency. You’ll be advised to drop someone wh...
Continue reading
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The Decoy Effect - Can You Afford to Ignore It?

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The pricing page is primarily one of the most important pages displayed on your whole website. On the pricing page, the user chooses whether they want to purchase your product. The page will structure their whole perception of your product. The prici...
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Customer Lifetime Value (CLV)

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The Customer Lifetime Value (CVL), is the expected amount spent from each individual client to your business, or products of your business. From these figures, it can be advantageous what to invest in whether it would be more beneficial to invest in ...
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Calculating Your Cost Per Acquisition

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One of the most important aspects of your business that you can track in order to achieve financial effectiveness is the cost per acquisition (CPA). This is also known as the cost per customer (CPC), and when paired with other metrics such as Lifetim...
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