How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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A Quick Guide to SBCI Long Term Funding Options for Businesses

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Is your business looking for long-term funding? Have you considered the SBCI schemes? Here's a quick guide to SBCI long term funding options for businesses:

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How To Pick Your Business Model To Support Growth

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You need to establish a business model that will support your plans for growth. If your business strategy changes, you may need to modify your business model to align with it. Here's how to pick your business model to support growth:

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How To Maximise Team Work for Your Business

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Whether you're in charge of a business, a charity, a community organisation or anything else – teamwork is essential to the success of any project. Without teamwork, people won't be working together to accomplish common goals. Here's how to maximise teamwork for your business:

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Tips on Positioning Your Business for Sale

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Owners of growing companies typically have two paths to liquidity - either offering shares to the public through an IPO (initial public offering) or a sale of the company. Here are some tips on positioning your business for sale:

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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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Business Podcast: Blogcentric

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Based in Kildare, digital marketing consultant, Amanda Webb also produces “Blogcentric” a bi-weekly podcast that covers content marketing and business blogging in depth. Amanda's blog has won awards including Best B2B Blog at the Blog ...
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Why An Advisory Board Can Benefit Your Startup

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As a startup you would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. Here's why an advisory board can benefit your startup

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Business Achievers: Rita Smyth and Role Players for Training

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This month's Business Achiever is Rita Smyth, founder of Role Players for Training. We asked Rita to tell us a little bit about her training business and asked her about her business journey to date. Read on to find out more in Business Achievers: Rita Smyth and Role Players for Training:

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Are You An Effective Team Leader?

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It's right to expect the best from your staff, but do you know how to achieve this? Are you an effective team leader? Try these ten top tips to become more effective as a leader:

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How to Know When Your Business Should IPO

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An initial public offering (IPO) allows a company to issue stock to the public and have it traded on a stock exchange. But how do you know when is a good time to IPO? Here's how to know when your business should IPO:

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7 Must-Haves for Marketing Your Startup

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When you start up a business you tend to be focussed on your product or service but there are a few key things you should have in place for your marketing. Here are 7 must-haves for marketing your startup:

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3 Simple But Essential Things To Do For Your Startup Strategy

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As a startup are you wrestling with your business strategy? Have you defined your strategy? Here are 3 simple but essential things to do for your startup strategy

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Business Event Focus: CongRegation 2018

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The 6th annual CongRegation takes place next month. We asked organiser Eoin Kennedy to give us some details on this unique event and who it is for:

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Startup Series: How To Do a Business Forecast

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Forecasting is part art and part science. Art because it's going to be about the CEO's feel for the business, its market and customers. Science because there are certain predefined financials that have to be taken into account. In our Startup series, here's how to do a business forecast:

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Tips for Getting Paid On Time

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Keeping your business cash flow strong can be a constant battle. Unpaid invoices can really cause problems if left too long. Here are some tips for getting paid on time:

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Free Online Training: Maximize Your Productivity by Managing Time and Tasks

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The amount of time available to you is constant – you can't buy more and you can't save it for later. What you can do is increase your productivity – the value you produce in the time you have. And the better you understand your own personal productivity, the easier it will be to manage your time effectively. We have a free online training course called Maximize Your Productivity by Managing Time and Tasks available for Business Achievers members that might help.
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How to Create an Effective Positioning Strategy For Your Business

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For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors and communicate this convincingly to the customer group that will value it the most. Here is how to create an effective positioning strategy for your business:

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Competition Time: Win a Copy of Facebook Marketing by Louise McDonnell

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This month our featured business book is Facebook Marketing by Louise McDonnell, a practical guide to using Facebook, and we have 2 copies to give away.

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Business Book: Facebook Marketing by Louise McDonnell

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This month our featured business book is Facebook Marketing by Louise McDonnell, a practical guide to using Facebook, and we caught up with Louise to ask her about the book:

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