The 7 Essential Ingredients of a One-Person Marketing Plan for Startups

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Launching a startup is the easiest way to build your own business because it doesn’t take more than one person and an idea. However, running a profitable startup is definitely not the easiest thing since 90% of such projects fail eventually. Here are the 7 Essential Ingredients of a One-Person Marketing Plan for Startups:

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5 International Packaging Fails and How to Avoid Them

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Globalisation is a tricky business, particularly when it comes to product packaging. Not only are you at risk from messages getting lost in translation, but there are plenty of examples where a little something extra gets added into the mix. Swear wo...
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James OSullivan
It is really interesting how many things there are to keep track of when designing product packaging that is going to be used inte... Read More
Wednesday, 05 December 2018 00:48
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Why Businesses Need A Strong Brand Strategy

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Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. Your brand is your reputation and vice versa. Here's why businesses need a strong brand strategy:

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4 Reasons Why Your Marketing Department Needs a Data Scientist

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Innovative technologies today are transforming marketing into a new phase and era. If you are not about to hire a data scientist in your marketing department today, your company might just get left behind. Back in the old times, when a junior markete...
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Digital Marketing Institute: “Marketers Must Share Responsibility for GDPR Compliance”

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With less than a month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take m...
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Online Tools With A Great Return On Investment

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Return on investment (ROI) matters more than any other factor when it comes to an online marketing campaign. Maximizing and sustaining your ROI over long-term results in a successful marketing campaign. However, it's not always easy to measure ROI ac...
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The Importance Of Video Marketing In Mobile-First Culture

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If your marketing strategy is wide and thoroughly planned, you probably have various ways of reaching your potential customers, meaning that video marketing is also included. Still, video marketing should be one of your biggest concerns, as mobile de...
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Persuasion Plan: 4 Secrets to Crafting a Balanced Sales Strategy

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Did you know that companies live and die by sales? Companies are nowadays focusing on numbers rather than the big picture of the business they operate. Their most challenging question is—are we increasing sales numbers or decreasing them? These compa...
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4 Tips for Streamlining Your Marketing

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In today's business world, it's all about reaching your target audience and capturing their interest before your competition does. Even more, it's about outrunning your competitors at each step of the way and ensuring that your business reaches succe...
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How to Market Your Small Business Online More Effectively

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Every entrepreneur understands how vital it is to market their business online to gain visibility and reach a target audience. You may not have lots of cash to spend on marketing your small business, but that doesn’t mean there are no effective strat...
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Most Creative and Successful PR Campaigns from the First Half of 2017

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  Now that we’re nearing the end of the year, it’s safe to say that 2017 has been quite eventful. Not only with current events and the instability of the world’s sociopolitical state, the media was filled with interesting content and PR stunts that s...
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David O'Halloran
Great to see brands like Burger King try to use innovative techniques to promote their products but it's amazing how strategic com... Read More
Tuesday, 31 October 2017 16:42
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Out with the Old, In With the New: 5 Ways to Refresh Your Email Strategy

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Email marketing is a proven way to reach and engage a target audience, but it comes with one large challenge - keeping users interested. This is true for large corporations and personal brands alike. Keeping your email campaigns relevant, and your audiences engaged, is pivotal to growth and to achieving the objectives of your marketing. Here are 5 ways to refresh your email strategy:

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Why Do Competitors Open Their Stores Next To One Another?

Why Do Competitors Open Their Stores Next To One Another?

Pizza Hut located right next to Domino’s Pizza. Starbucks placed across the street from Coffee Bean. 3 petrol stations on the same intersection. Have you ever wondered why restaurants, gas stations, and cafes are usually crowded in one singular spot? There might be an occasion where you had been driving for hours without seeing a petrol station, but when you spot one, you see a couple more clustered together as well. So why do competitors open their stores next to one another? 

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5 Ways to Boost Media Coverage for Your Business

5 Ways to Boost Media Coverage for Your Business

Every new business needs the power of PR to make a splash, but where do you start, and how can you get it right without breaking the bank? Here are 5 ways to boost media coverage for your business. 

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What Are The Business Benefits Of Offering Free Wifi?

What Are The Business Benefits Of Offering Free Wifi?

A WiFI revolution is overtaking the world and, as a business owner, you may have begun pondering the rationale of providing free WiFi at your business premises. This is as good a time as any to consider the idea. So what are the business benefits of offering free wifi?

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7 Tips to Higher Level Customer Satisfaction

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Achieving high customer satisfaction is crucial for businesses to achieve repeat purchases and increase customer retention. While there are no rigid rules or strategies to keep customers satisfied, following certain best practices will definitely help to achieve higher customer satisfaction in any industry or sector. Here are 7 tips to higher level customer satisfaction:

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Marketing Mix – 4 Ps or 8 Ps?

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The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33
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The 3 Most Important Factors of Marketing Success

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Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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How to Go About Creating Marketing Strategies for Your Startup

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For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors. Most early stage entrepreneurs are strongly product focused‚ but it is crucial at this emerging stage that the entrepreneur thinks about getting into the customer's mind. Here's How to Go About Creating Marketing Strategies for Your Startup:

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