5 Ways to Boost Media Coverage for Your Business

5 Ways to Boost Media Coverage for Your Business

Every new business needs the power of PR to make a splash, but where do you start, and how can you get it right without breaking the bank? Here are 5 ways to boost media coverage for your business. 

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What Are The Business Benefits Of Offering Free Wifi?

What Are The Business Benefits Of Offering Free Wifi?

A WiFI revolution is overtaking the world and, as a business owner, you may have begun pondering the rationale of providing free WiFi at your business premises. This is as good a time as any to consider the idea. So what are the business benefits of offering free wifi?

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7 Tips to Higher Level Customer Satisfaction

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Achieving high customer satisfaction is crucial for businesses to achieve repeat purchases and increase customer retention. While there are no rigid rules or strategies to keep customers satisfied, following certain best practices will definitely help to achieve higher customer satisfaction in any industry or sector. Here are 7 tips to higher level customer satisfaction:

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Marketing Mix – 4 Ps or 8 Ps?

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The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33
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The 3 Most Important Factors of Marketing Success

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Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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How to Go About Creating Marketing Strategies for Your Startup

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For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors. Most early stage entrepreneurs are strongly product focused‚ but it is crucial at this emerging stage that the entrepreneur thinks about getting into the customer's mind. Here's How to Go About Creating Marketing Strategies for Your Startup:

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