6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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Building A Strong Business Brand

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A robust brand will reflect the heart of a business, benefiting every aspect of the company from recruitment to reputation and crucially – the bottom line. A powerful brand is vital if you want to take your business to the next level, helping to boost customer and staff loyalty, as well as positively impacting your profits. But what exactly constitutes a strong brand?

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A Three-Stage Process For Segmenting Customers For Rapid Business Growth

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Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify uncovered (unsatisfied) market segments. Here is a three-stage process for segmenting customers for rapid business growth:

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A Useful List of Market Research Questions For Startups or Product Launches

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Are you a start up seeking market research? Are you launching a new product and need to do some research on the market for the new product? Here is a useful list of market research questions for startups or product launches:

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Good Sources of Market Research Information

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Are you looking for market intelligence? Do you need to carry out market research? A significant amount of market intelligence can be built through inexpensive secondary market research. Free databases/sources can be used to identify competitor companies, branded positioning(s), customer types and needs and market size. Here are some good sources of market research information:

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How To Use A Strawman For Focus Groups To Get Feedback

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Focus group market research is a good way to get prospective customer response and feedback. Presenting a product as a "strawman" is a good way to get feedback. Here's how to use a strawman for focus groups to get answers:

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5 Simple Tricks To Boost Your Online Sales Today

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If you have an online store and are looking for ways to increase online sales then here are some tips for increasing your e-shop conversion rate. Here are 5 simple tricks to boost your online sales today:

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Why On-Demand Delivery Can Help Your Food Business

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The concept of on-demand food-delivery is expanding convenience and choice, allowing customers to place an order from their preferred restaurants or food business quickly and easily from their smartphone. Here are reasons why on-demand delivery can help your food business:

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How To Get Your Brand Message Across

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Consumers and businesses are bombarded daily with promotional and advertising noise; they receive hundreds of textual and auditory messages from morning until night, 24/7 and 365 days a year. Here are some tips for how to get your brand message across:

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5 Steps in Building a Successful Content Strategy For Your Business

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Have you been wondering about using content as part of your marketing strategy? Before you start out on the content marketing journey, you need to do some planning and research. Here are 5 steps in building a successful content strategy for your business.

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Why Holding Open Days for Your Business Can Pay Off

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Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:

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Why You Should Outsource E-Commerce Data Entry Services

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Are you running an E-Commerce site? Are you entering product data regularly? Here's why you should outsource e-commerce data entry services for your business:

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14 Tips For Choosing a Domain Name for Your Business

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Choosing a domain name for your business is one of the most important decisions you will have to make as a business owner. And because it is as important as the business name itself, it requires a lot of consideration. Your domain name will be the identity of your business on the internet, so it is vital that you get it right the first time. The key is to get something that fits your business perfectly and, at the same time, is easy to identify and promote. Here are 14 tips for choosing a domain name for your business:

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7 Online Marketing Strategies Every Business Startup Needs

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Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:

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4 Steps to Map Out Your Brand Customer Experience

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There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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5 Things To Remember When Shipping Parcels To Australia

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Traditionally, shipping parcels to Australia used to prove to be a complicated, not to mention, an expensive process. These days, however, it’s much smoother sailing, and getting your parcel to the other side of the globe is no longer as complex as it might sound. Whether you’re an online retailer in need of some international shipping guidance, or whether you’re simply shipping a one-off parcel, we’re detailing some of the most important things to remember when shipping parcels to Australia:

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5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

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The Top 5 Mistakes Businesses Make When Going for a Trademark

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When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:

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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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Building a Brand For Value Creation

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Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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