How to Choose a Web Host for Your Business

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A web hosting service is essential for any business as it ensures that the website is visible to the consumers. It also makes it easy for the business to update their websites as and when needed. A good web host provider will provide many useful features to the businesses that want online exposure. For any organisation that wants to go digital it is very essential to get hold of a top web host service provider. Here's how to choose a web host for your business:

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7 Tips to Boost Footfall Using Your Website

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How do you use your website to drive your customers into your bricks-and-mortar premises? A recent study found we look at our smartphone 57 times a day on average, and 44% of us check it at least once at night too. If you want to attract new customers, no doubt about it – online is the place to be. Here are 7 tips to boost footfall using your website:

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5 Reasons To Use Live Chat For Your Business

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By now you must have understood the fact that quality customer service is crucial to the long-term success of your business. To make customers your vocal advocates, you need to provide a worthwhile and memorable experience every single time. So are you owning a business with an online presence and wish to grow? And are you using live chat? Here are 5 reasons to use live chat for your business:

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6 Strategies for Better Customer Relationship Management

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Customer relationship management (CRM) comprises of all the facets of interaction between a business enterprise and its customers. It is basically a business strategy whose main goal is to build and strengthen mutually beneficial customer relationships. Here are 6 strategies for better customer relationship management:

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How to Make Your Online Business Stand Out From The Crowd

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The Internet is so vast that starting an online business can make you feel like a raindrop in the middle of the ocean. How do you make sure that potential customers find you, and how do you get them to stay loyal to your business instead of flipping to a competitor’s site? Here are some tips for how to make your online business stand out from the crowd:

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Top Tips for Developing an Export Strategy

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Research in Ireland and the UK has shown that almost one third of companies generate their first export by chance as a result of an unsolicited inquiry. If you're starting your export journey, then here are some top tips for developing an export strategy:

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What Your Customers Know That You Don't (And How To Learn From Them)

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Understanding your target audience (essentially, your customers) is crucial to running a successful business. It should come as no surprise then that millions of dollars are spent every year on demographic research and, odds are, your business would benefit from better understanding your customer base. Here's what your customers know that you don't (and how to learn from them):

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5 Tips on Writing FAQs To Help Grow Sales

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The FAQs section (aka Frequently Asked Questions section) is a common and important section of a website. This section consists of all the common questions that a potential customer can ask along with their comprehensive questions. A well-written FAQ page can increase your sales considerably as this is the place customers turn to when they get a question about a product before making a purchase. Here are 5 tips on writing FAQs to help grow sales:

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3 Things You Must Do To Take Your Sales to the Next Level

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Before looking at ways to take your sales to the next level, it is important to consider the alternative. It is not necessary to take your sales to the next level if your sales are sufficient to keep you sustained and happy. But if you do want to grow sales significantly, then here are 3 things you must do to help take your sales to the next level:

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PR Metrics You Should be Measuring For Your Business

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The PR metrics that you should consider measuring are based on the objectives of your business. PR is a tool for communication designed to help you meet your business objectives. Within PR, spending a significant amount of time on tracking metrics is necessary in order to communicate the value of this function. Here are the PR metrics you should be measuring for your business:

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How to Get the First Client for Your Business

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Starting a new business is not easy, no matter what people may want you to believe. And the worst part can actually be the first steps, those awkward days of gaining your first client and earning that hallowed first invoice. The thing is, your first customer is your most important customer in a way, because once you have one, you can reference them to other prospective customers you are talking to. Here are tips for how to get the first client for your business:

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14 Tips to Build Trust on Your Landing Page

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Building a strong, well-performing landing page is not just a matter of inserting a form on a page and driving traffic to it. The foundation of your landing page should be built on trust. Try these 14 tips to build trust and create a high-performance landing page.

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Painting The Story of Your Business

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There will always be debate around the fact - is business a science or an art - well, the answer is both but this article is to get you to embrace your inner artist. David McKechnie explains why successful business owners are able to really drill down into the art. Here are some tips for painting the story of your business:

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Seeing Beyond SEO: 4 Digital Marketing Strategies You May Be Overlooking

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If you are a small business owner, search engine optimization is not the only digital marketing strategy that you should implement into your marketing plan. There are other methods of expanding your presence in the digital world. Here are four digital marketing strategies that you should implement in addition to SEO.

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6 Simple Presentation Tips for Superb Delivery

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So you have prepared your presentation, your speech, your pitch and are happy with your content. Now, how do you deliver it so that you make the maximum impact? Here are 6 simple presentation tips to help you deliver superbly!

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8 Words to Avoid in Your Next Sales Pitch

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Good communication is absolutely essential when it comes to selling, what you say to a prospect and how you deliver it has a big impact on their decision making. For a sales pitch to be successful you need to be confident in yourself and what you’re selling, but you need to make sure that the comfort you find in your role doesn’t turn into complacency. This is when there is the potential for our standard of language to slip, we might start throwing in a few too many buzzwords, acronyms our client won’t understand and words that we don’t realise that are actually negative. Here are 8 words to avoid in your next sales pitch:

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5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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Tips for Small Businesses For Local Marketing

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A large percentage of potential customers search the internet to find out about nearby products and services. Companies that complement their offline business strategies with online marketing strategies can multiply their results since they are offering different channels to communicate to their target customers. Here are tips for small businesses for local marketing:

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5 Ways To Use Relationship Marketing To Benefit Your Business

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Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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