7 Online Marketing Strategies Every Business Startup Needs

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Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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5 Things To Remember When Shipping Parcels To Australia

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Traditionally, shipping parcels to Australia used to prove to be a complicated, not to mention, an expensive process. These days, however, it’s much smoother sailing, and getting your parcel to the other side of the globe is no longer as complex as it might sound. Whether you’re an online retailer in need of some international shipping guidance, or whether you’re simply shipping a one-off parcel, we’re detailing some of the most important things to remember when shipping parcels to Australia:

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5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

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The Top 5 Mistakes Businesses Make When Going for a Trademark

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When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:

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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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Building a Brand For Value Creation

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Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business

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Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

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Tips For Selecting Your Market Channels

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In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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How to Use Your Own Network to Grow Your Business

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"It is not what you know, it is who you know” - there is a lot of truth in that phrase. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact that they cultivate (that is, develop and use) a strong network of personal contacts. Here's how to use your own network to grow your business:

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8 Proven Brand Design Principles For Startups to Follow

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A brand is more than just a logo. Branding is the image a company presents to the public. It colours all interactions, all marketing, and all user expectations. In many ways, branding is defined by people’s perceptions as much as it is by what your company produces or the service you provide. In other words, branding is critical to the success of every company and is involved in all aspects of a business. The following 8 principles are a guide to effectively design your brand and take your business to the next level. Here are 8 proven brand design principles for startups to follow:

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How To Go About Market Opportunity Analysis

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There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

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Tips to Go Above and Beyond With Customer Service

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The competition in today's retail business environment is so competitive that you have to go above and beyond to provide exceptional customer service if you want to stay ahead of your competitors. This means that you have to do whatever it takes to win the hearts and minds of your customers (remaining within ethical and financial limits of course). Here are tips to go above and beyond with customer service:

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7 Ways to Improve Your Website Homepage

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The performance of your business is directly proportional to the performance of your website homepage. The first impression always counts. If you agree, you’re already aiming for the best possible first interaction between your brand and your first-time online visitors. Here are 7 ways to improve your website homepage:

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How To Get Customer Feedback That You Can Take Action On

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Savvy entrepreneurs know that customer feedback can directly translate into real competitive advantage and boost bottom line growth in revenues and profits. Well established companies all across the world, too, are inviting customers to help them: create better, more meaningful and motivating advertising & marketing communications and to design and actually develop new products that subsequently sell faster. Here's how to get customer feedback that you can take action on:

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How to Build an Effective Marketing Strategy: Ten Tips For Achieving Success

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Technology and social media have definitely disrupted marketing and offered new opportunities for startups and small businesses. But many businesses jump onto platforms without a plan. If you don't have a marketing strategy, your time and money could be going to waste. Here are ten tips for making sure you build an effective marketing strategy:

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Why Appointing Key Account Managers is a Smart Move

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It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. It therefore pays to target those key customers. Here's why appointing Key Account Managers is a smart move for your business:

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The Most Effective Marketing Strategies For Small Business

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Getting a startup or small business off the ground can be tough. It can take a lot of time and investment to get the whole operation going. On top of that, you also need to build up a loyal customer base. That's why marketing is essential. Here are the most effective marketing strategies for small businesses that I've come across:

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6 Mistakes Not to Make With Your Business Website

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Your website is a key marketing and lead generation tool. But is it up to scratch and as user friendly as it can be? Here are 6 mistakes not to make with your business website:

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