Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

Generation Z

Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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How to Grow an Online Retail Business

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If you’re reading this, chances are you’ve recently started your online retail business and looking for ways to grow it quickly and effectively. Here are some tips for how to grow an online retail business:

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How To Create An Effective Sales Strategy For Your Business

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For your startup, sales = revenue = credibility = investment etc. Putting together a sales strategy is critical. Here's how to create an effective sales strategy for your business:

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Why Reputation Management Matters for Small Businesses

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Are you tapping into word of mouth for your business? How are you actively managing the reputation of your business? Here's why reputation management matters for small businesses:

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The 8 Things You Should Know Before Selecting A Marketing Consultant

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I have been asked many times from clients about their past contact with marketing companies and how broad it seems to be when dealing with their marketing plans. Often people find it difficult when it comes to choosing marketing companies to know what is right for them. To make it easier I have come up with The 8 Things You Should Know Before Selecting A Marketing Consultant:

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A Quick Guide to Outdoor Advertising for Business

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Have you ever considered signs and billboard advertising for your business? With all the digital trends nowadays it may surprise you that outdoor advertising is still on the rise. Here's a quick guide to outdoor advertising for business:

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The Benefits of Nostalgia Marketing and How to Use It

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If the past few years of advertising and brand strategies have felt like a blast from the past, that’s because many of them actually are. From ‘90s fashion to classic ‘80s movies, nostalgia marketing can be an effective way to draw in a young, millennial audience. Read on to find out the benefits of nostalgia marketing and how to use it for your business:

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Startup Series: A Guide to Advertising Your Business

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You need to look at your advertising in the same way that you look at other areas of your business - that is, set clear objectives and goals. Continuing our Startup Series, here's a guide to advertising your business:

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4 Nifty Ways To Use Technology to Enhance Your Trade Show Presence

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Exhibiting in trade shows and exhibitions are one of the best ways to meet your clientele face to face and foster industry relationships. In our previous post about trade show tips and tricks, we shared some tips for effective trade show and exhibition ROI. The essence of any successful exhibition plan is the user engagement. The more engaged your audience is the more likely they are to convert. But, the real question here is how to engage? Technology can help here. Here are 4 nifty ways to use technology to enhance your trade show presence:

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How to Maximise PR for Your Business

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Public relations (PR) is an effective way for businesses to gain publicity, create a particular image for your business and attract new clients. Here are some tips on how to maximise PR for your business:

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Calculating Digital Marketing ROI: What You Need to Know Nowadays

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It is common knowledge that digital marketing is a form of marketing with a high return on investment. Companies are spending upwards of $250 billion annually on digital marketing campaigns but do they know the return they are getting on that spend? To find out more about how to calculate your digital marketing ROI, here is what you need to know.

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How To Get Your First Customer

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Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out there and secure your first customer. It all looked so easy when you were planning, but now this is real and doesn't seem as effortless as you thought. Here are some tips on how to get your first customer:

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10 Tips to Convince Your Customers Not to Abandon Their Shopping Cart

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Picture the scenario: you’ve spent countless hours designing, optimising and testing your e-commerce store. You switch it on, then go online to check your site analytics, only to see that customers are leaving their cart at checkout; heartbreaking when you've spent all that time on store setup! Here are 10 tips to convince your customers not to abandon their shopping cart:

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How to Plan a Website for Your Startup

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A website allows you to conduct and market your business 24 hours a day, seven days a week. And it's global from day 1. Its ultimate aim as a business tool is to make it easy for customers and partners to do business with you. Here's how to plan a website for your startup:

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10 Mistakes Not to Make With Your Sales Presentation

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At sales pitch meetings, it is clearly important to get it right and make the favourable first impression. This cannot be done alone; it is impossible to pitch, present and listen at the same time. Pitch presentations will typically have two key communication tools: the first is the entrepreneur (& a second team member) as communicators; the second is a PowerPoint presentation & presentation folder. Here are 10 mistakes not to make with your sales presentation:

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Digital Marketing: Trends and Opportunities in 2018

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With consumers spending more time online, discover the key trends that will help you harness the power of digital marketing. Here is our roundup of Digital Marketing: Trends and Opportunities in 2018:

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Top Tips for Attending Trade shows and Exhibitions

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Are you planning on attending trade shows and exhibitions? It is very likely you are attending an exhibition or trade show to make as many people as possible aware of your products, brands or services. Here are my top tips for attending trade shows and exhibitions:

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10 Low Cost But Effective Marketing Strategies for Startups

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Marketing is all about innovation, unique ideas and compelling content. It builds your brand recognition and helps nurture strong relationships with target consumers. Here are 10 low cost but effective marketing strategies for startups:

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Recent Comments
David Oragui
This is great! I`ve been working on mostly inbound strategies and some link building digital wise, and I also tried promotional pr... Read More
Friday, 31 August 2018 09:51
Haziqa Ishtiaq
Thanks, I'm glad you found this insightful.
Friday, 31 August 2018 10:34
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Trade Show Giveaway Ideas: The Ultimate Guide

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One of the main tools exhibitors use at trade shows to drive the crowd into their space is a giveaway. Promotional products are always popular. And there are good reasons for that. People love something for free, and doing a giveaway the right way can be really beneficial. A proper giveaway will help you generate leads to grow a brand. Here are Trade Show Giveaway Ideas based on my experience:

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How to Use VR for Your Business

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It would be easy to dismiss virtual reality (VR) as only relevant to gamers and the entertainment industry. However, it is becoming a vital commercial marketing and communications tool. So how does VR for business work? This article looks at how to use VR for your business.

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