3 Golden Rules Of Developing Customer Loyalty On A Tight Budget

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Every company clearly benefits from customer loyalty. However, your business may not have the millions of dollars that the leaders in your industry have to put towards endless layers of advertising to attract those customers. Fortunately, there are many ways that you can develop customer loyalty on a tight budget. Here are 3 golden rules of developing customer loyalty on a tight budget:

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How Brand Building Can Help Your Business

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Brand Building in simple words refers to a set of marketing activities that can help identify it as a special and unique business entity. Branding is one of the most important tools of marketing and the best way of promoting an organisation as an elite business entity. Here's how brand building can help your business.

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Influencer Marketing: A Guide For SMEs

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Are you tapping into the power of influencers? From YouTube stars to Instagram celebrities, there are plenty of people online who could spread the word about your business. We explore how to make the most of them, guide on influencer marketing for SMEs:

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How to Create an Effective Product Label

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Designing a product label can be an intimidating thing. Making a first impression is integral to creating a powerful message that turbo-charges your brand, but it's easy to overdo it and mess up your image. The last thing you want to do is send people the wrong impression. Follow these 5 rules for how to create an effective product label and you could create a label that beats all the competition.

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How to Make Your Business Stand Out in a Crowded Market

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Does your business stand out in a crowded market? What differentiates your business from your competitors, and how do you make sure it receives the right attention? We speak to business leaders at the top of their game about how you can ensure you and your business make a positive lasting impression. Here are 10 key ways to make sure it gets noticed. 

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Some Things Your Startup Might Need for Branding and Communications

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If you’re just starting your business, then it's good to organise some simple things that can help with your marketing as well as how you communicate with the outside world. Here are some things your start up might need for branding and communications:

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Rebranding Your SME? Brian O’Reilly of Fusion Events Shares His Experience

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Are you considering rebranding your SME? Events company MD Brian O’Reilly explains why he took his established, popular, successful firm – and completely rebranded it.

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6 Tips for Making a Promotional Video For Your Business

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Have you created video about your business? Are you using any video content to promote your products or services? Here are six important things to consider in making a promotional small business video:

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Market Research For Your Business - Getting It Right

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The business owner who stumbles blindly into their launch strategy may quickly run aground. Far better to begin with a clear understanding of what your market wants and needs. Market research for your business, here's the key essentials for getting it right:

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6 Key Ways a PR Strategy Can Help Fuel Your Marketing

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When organisations think about marketing, far too often, public relations (PR) is far down the list of priorities. There are numerous, more measurable activities that marketers tend to focus on. But, when done right, proper PR is one of the very best marketing strategies to build awareness with potential customers, partners and stakeholders. Here are six key ways that a PR strategy can help fuel your marketing efforts:

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Latest Best Car Dealers Award Winners Announced

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The latest winners of the CarsIreland.ie Dealer Awards have been announced. Read on to find out which car dealers were last quarter are best at presenting cars, online marketing and social media:

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How To Set Up A Successful Trade Booth

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Trade shows are an excellent place to get the message out about your business and reach potential new customers. But you're also competing with like-minded businesses who are also trying to do the same as you. You need your booth to stand out in a crowd to attract as many eyes as possible. The following tips will help you boost your trade booth and draw in foot traffic. Here's how to set up a successful trade show booth:

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Do's and Don'ts of Social Media Engagement

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Social media is a great opportunity to bond with your customers – but only if you get it right. Engaging with your customers and prospects online is really best managed as part of a communications strategy for your business. Here are some do's and don'ts of social media engagement from some top experts:

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8 Simple Steps for Hosting a Successful Business Launch

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There’s no better way to launch a business or a product than by holding a public event to help people become familiar with your brand. Here’s how to get yourself up and running so that people will flock to your location. Just follow these 8 simple steps for hosting a successful business launch:

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5 Essential Customer Service Skills Your Team Needs

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Customer service is an extremely important aspect of running a business, which is why companies invest huge amounts of time and money in customer service courses and training methods. However, building a strong team can be a real challenge, as there are a number of essential components. Here, we take a look at five essential customer service skills that any good customer service team needs.

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Here’s Why Your Small Business Should Focus on Mobile Marketing

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Business owners have a wide range of opportunities when it comes to their limited marketing spend, seeking to boost their brand, awareness, and sales. Mobile is a proven success for many types of business, attracting the right customers for your business. Here’s why your small business should focus on mobile marketing.

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Improve Customer Service Almost Immediately With These 6 Tips

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Businesses that offer customers the best service are often growing leaps and bounds compared to their competitors. Whether you sell shoes or offer piano tuning, your customers expect a lot from you. Start exceeding expectations by following these six tips that will help to improve customer service almost immediately.

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6 Simple Ways To Improve Business Communications

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Communication is everything, whether it's in your business or personal life. We like to think we have control of things but the reality is, we depend on a lot of other people, especially in business, to stay on the right track. Communicating clearly and effectively with your coworkers and employees is essential to a successful business, so you should always be looking for ways to improve. Here are 6 simple ways to improve business communications:

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Tips for Avoiding Copyright Infringement For Your Business

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The way we share things online in our personal lives often colours our approach to business. In a content-driven culture, many of us share images and videos on social media without a second thought - and this often reaches back to our businesses. Facebook, Twitter and Instagram feeds (and even company websites) are littered with snapshots of the latest watercooler shows, and lit up with beautiful portraiture and landscape photography. Here are some tips for avoiding copyright infringement for your business:

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Top 10 Reasons Why Every Business Needs Content Marketing

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The business landscape has changed dramatically in the last few years. As more and more companies emerge, getting noticed by customers has become challenging. Additionally, the advent of technology and smartphones has led to a massive influx of information, right at people’s fingertips. With so much of information available for consumption, it is vital for organisations, small or big, to put across the right message at the right time in the right form to avoid getting skipped or ignored. Here are the top 10 reasons why every business needs content marketing:

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