The 3 Most Important Factors of Marketing Success

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Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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Online vs Offline Marketing: Which Should We Use?

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Online and offline marketing are two sides of the same coin. You may opt to use one or the other, or benefit from both. The key in understanding offline and online marketing is to identify their respective pros and cons. Here are some tips to help you understand the difference and decide your best approach:

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How to Go About Creating Marketing Strategies for Your Startup

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For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors. Most early stage entrepreneurs are strongly product focused‚ but it is crucial at this emerging stage that the entrepreneur thinks about getting into the customer's mind. Here's How to Go About Creating Marketing Strategies for Your Startup:

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