Calculating Digital Marketing ROI: What You Need to Know Nowadays

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It is common knowledge that digital marketing is a form of marketing with a high return on investment. Companies are spending upwards of $250 billion annually on digital marketing campaigns but do they know the return they are getting on that spend? To find out more about how to calculate your digital marketing ROI, here is what you need to know.

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How To Get Your First Customer

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Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out there and secure your first customer. It all looked so easy when you were planning, but now this is real and doesn't seem as effortless as you thought. Here are some tips on how to get your first customer:

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10 Tips to Convince Your Customers Not to Abandon Their Shopping Cart

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Picture the scenario: you’ve spent countless hours designing, optimising and testing your e-commerce store. You switch it on, then go online to check your site analytics, only to see that customers are leaving their cart at checkout; heartbreaking when you've spent all that time on store setup! Here are 10 tips to convince your customers not to abandon their shopping cart:

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How to Plan a Website for Your Startup

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A website allows you to conduct and market your business 24 hours a day, seven days a week. And it's global from day 1. Its ultimate aim as a business tool is to make it easy for customers and partners to do business with you. Here's how to plan a website for your startup:

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10 Mistakes Not to Make With Your Sales Presentation

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At sales pitch meetings, it is clearly important to get it right and make the favourable first impression. This cannot be done alone; it is impossible to pitch, present and listen at the same time. Pitch presentations will typically have two key communication tools: the first is the entrepreneur (& a second team member) as communicators; the second is a PowerPoint presentation & presentation folder. Here are 10 mistakes not to make with your sales presentation:

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Digital Marketing: Trends and Opportunities in 2018

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With consumers spending more time online, discover the key trends that will help you harness the power of digital marketing. Here is our roundup of Digital Marketing: Trends and Opportunities in 2018:

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Top Tips for Attending Trade shows and Exhibitions

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Are you planning on attending trade shows and exhibitions? It is very likely you are attending an exhibition or trade show to make as many people as possible aware of your products, brands or services. Here are my top tips for attending trade shows and exhibitions:

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10 Low Cost But Effective Marketing Strategies for Startups

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Marketing is all about innovation, unique ideas and compelling content. It builds your brand recognition and helps nurture strong relationships with target consumers. Here are 10 low cost but effective marketing strategies for startups:

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Recent Comments
James OSullivan
This is great! I`ve been working on mostly inbound strategies and some link building digital wise, and I also tried promotional pr... Read More
Friday, 31 August 2018 09:51
Haziqa Ishtiaq
Thanks, I'm glad you found this insightful.
Friday, 31 August 2018 10:34
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Trade Show Giveaway Ideas: The Ultimate Guide

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One of the main tools exhibitors use at trade shows to drive the crowd into their space is a giveaway. Promotional products are always popular. And there are good reasons for that. People love something for free, and doing a giveaway the right way can be really beneficial. A proper giveaway will help you generate leads to grow a brand. Here are Trade Show Giveaway Ideas based on my experience:

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How to Use VR for Your Business

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It would be easy to dismiss virtual reality (VR) as only relevant to gamers and the entertainment industry. However, it is becoming a vital commercial marketing and communications tool. So how does VR for business work? This article looks at how to use VR for your business.

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5 Ways to Promote Your Business to Millennials and the iGeneration

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Marketing to Millennials and post-Millennials means understanding the power of connectivity. Here are 5 Ways to Promote Your Business to Millennials and the iGeneration:

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How Visual Communication Can Help You Nail Your Unique Brand

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Visuals are not only for grabbing readers’ attention but are also excellent for communicating a message. Here's How Visual Communication Can Help You Nail Your Unique Brand:

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17 Video Marketing Statistics That May Surprise You

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As small business owners, we have seen how digital marketing has advanced in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do? Here are 17 Video Marketing Statistics That May Surprise You:

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The 7 Essential Ingredients of a One-Person Marketing Plan for Startups

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Launching a startup is the easiest way to build your own business because it doesn’t take more than one person and an idea. However, running a profitable startup is definitely not the easiest thing since 90% of such projects fail eventually. Here are the 7 Essential Ingredients of a One-Person Marketing Plan for Startups:

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5 International Packaging Fails and How to Avoid Them

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Globalisation is a tricky business, particularly when it comes to product packaging. Not only are you at risk from messages getting lost in translation, but there are plenty of examples where a little something extra gets added into the mix. Swear wo...
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James OSullivan
It is really interesting how many things there are to keep track of when designing product packaging that is going to be used inte... Read More
Wednesday, 05 December 2018 00:48
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Why Businesses Need A Strong Brand Strategy

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Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. Your brand is your reputation and vice versa. Here's why businesses need a strong brand strategy:

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4 Reasons Why Your Marketing Department Needs a Data Scientist

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Innovative technologies today are transforming marketing into a new phase and era. If you are not about to hire a data scientist in your marketing department today, your company might just get left behind. Back in the old times, when a junior markete...
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Digital Marketing Institute: “Marketers Must Share Responsibility for GDPR Compliance”

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With less than a month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take m...
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Online Tools With A Great Return On Investment

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Return on investment (ROI) matters more than any other factor when it comes to an online marketing campaign. Maximizing and sustaining your ROI over long-term results in a successful marketing campaign. However, it's not always easy to measure ROI ac...
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The Importance Of Video Marketing In Mobile-First Culture

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If your marketing strategy is wide and thoroughly planned, you probably have various ways of reaching your potential customers, meaning that video marketing is also included. Still, video marketing should be one of your biggest concerns, as mobile de...
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