How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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4 Interesting Ways That Businesses Can Use Augmented Reality

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Technology has revolutionized the way companies conduct business. Entrepreneurs, it’s a good time to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. Augmented reality is the hottest thing right now. Here are 4 interesting ways that businesses can use augmented reality:

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7 Must-Haves for Marketing Your Startup

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When you start up a business you tend to be focussed on your product or service but there are a few key things you should have in place for your marketing. Here are 7 must-haves for marketing your startup:

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4 Reasons Why Fake Reviews Are Deadly For Your Business

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Large and small companies have valued customer reviews for years. And for as long as we can remember, businesses have always used client feedback to better serve customers. Of course, your success in business relies on whether or not your customers are satisfied with your services. And more often than not, happy customers will always refer new clients to services that they enjoy. But if you've ever been tempted to pay for fake reviews for your business then don't. Here are 4 reasons why fake reviews are deadly for your business:

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14 Tips for Designing a Facebook Business Page that Attracts Customers

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If you’re looking to take your business to the next level, Facebook is a great place to start. With over two billion monthly users, cheap advertising and the opportunity to reach your target audience, it seems like a no-brainer for most businesses. But how can you make your Facebook business page stand out? Here are 14 tips for designing a Facebook business page that attracts customers:

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Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

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Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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How to Grow an Online Retail Business

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If you’re reading this, chances are you’ve recently started your online retail business and looking for ways to grow it quickly and effectively. Here are some tips for how to grow an online retail business:

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How To Create An Effective Sales Strategy For Your Business

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For your startup, sales = revenue = credibility = investment etc. Putting together a sales strategy is critical. Here's how to create an effective sales strategy for your business:

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Why Reputation Management Matters for Small Businesses

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Are you tapping into word of mouth for your business? How are you actively managing the reputation of your business? Here's why reputation management matters for small businesses:

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The 8 Things You Should Know Before Selecting A Marketing Consultant

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I have been asked many times from clients about their past contact with marketing companies and how broad it seems to be when dealing with their marketing plans. Often people find it difficult when it comes to choosing marketing companies to know what is right for them. To make it easier I have come up with The 8 Things You Should Know Before Selecting A Marketing Consultant:

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A Quick Guide to Outdoor Advertising for Business

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Have you ever considered signs and billboard advertising for your business? With all the digital trends nowadays it may surprise you that outdoor advertising is still on the rise. Here's a quick guide to outdoor advertising for business:

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The Benefits of Nostalgia Marketing and How to Use It

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If the past few years of advertising and brand strategies have felt like a blast from the past, that’s because many of them actually are. From ‘90s fashion to classic ‘80s movies, nostalgia marketing can be an effective way to draw in a young, millennial audience. Read on to find out the benefits of nostalgia marketing and how to use it for your business:

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Startup Series: A Guide to Advertising Your Business

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You need to look at your advertising in the same way that you look at other areas of your business - that is, set clear objectives and goals. Continuing our Startup Series, here's a guide to advertising your business:

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4 Nifty Ways To Use Technology to Enhance Your Trade Show Presence

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Exhibiting in trade shows and exhibitions are one of the best ways to meet your clientele face to face and foster industry relationships. In our previous post about trade show tips and tricks, we shared some tips for effective trade show and exhibition ROI. The essence of any successful exhibition plan is the user engagement. The more engaged your audience is the more likely they are to convert. But, the real question here is how to engage? Technology can help here. Here are 4 nifty ways to use technology to enhance your trade show presence:

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How to Maximise PR for Your Business

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Public relations (PR) is an effective way for businesses to gain publicity, create a particular image for your business and attract new clients. Here are some tips on how to maximise PR for your business:

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Calculating Digital Marketing ROI: What You Need to Know Nowadays

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It is common knowledge that digital marketing is a form of marketing with a high return on investment. Companies are spending upwards of $250 billion annually on digital marketing campaigns but do they know the return they are getting on that spend? To find out more about how to calculate your digital marketing ROI, here is what you need to know.

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How To Get Your First Customer

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Starting a new business is always tough. You have spent hours and hours putting your Business Plan together, sorting out the financing, arranging your office and buying equipment. And the big day arrives you have to get out there and secure your first customer. It all looked so easy when you were planning, but now this is real and doesn't seem as effortless as you thought. Here are some tips on how to get your first customer:

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10 Tips to Convince Your Customers Not to Abandon Their Shopping Cart

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Picture the scenario: you’ve spent countless hours designing, optimising and testing your e-commerce store. You switch it on, then go online to check your site analytics, only to see that customers are leaving their cart at checkout; heartbreaking when you've spent all that time on store setup! Here are 10 tips to convince your customers not to abandon their shopping cart:

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