How to Use Your Own Network to Grow Your Business

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"It is not what you know, it is who you know” - there is a lot of truth in that phrase. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact that they cultivate (that is, develop and use) a strong network of personal contacts. Here's how to use your own network to grow your business:

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8 Proven Brand Design Principles For Startups to Follow

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A brand is more than just a logo. Branding is the image a company presents to the public. It colours all interactions, all marketing, and all user expectations. In many ways, branding is defined by people’s perceptions as much as it is by what your company produces or the service you provide. In other words, branding is critical to the success of every company and is involved in all aspects of a business. The following 8 principles are a guide to effectively design your brand and take your business to the next level. Here are 8 proven brand design principles for startups to follow:

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How To Go About Market Opportunity Analysis

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There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

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Tips to Go Above and Beyond With Customer Service

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The competition in today's retail business environment is so competitive that you have to go above and beyond to provide exceptional customer service if you want to stay ahead of your competitors. This means that you have to do whatever it takes to win the hearts and minds of your customers (remaining within ethical and financial limits of course). Here are tips to go above and beyond with customer service:

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7 Ways to Improve Your Website Homepage

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The performance of your business is directly proportional to the performance of your website homepage. The first impression always counts. If you agree, you’re already aiming for the best possible first interaction between your brand and your first-time online visitors. Here are 7 ways to improve your website homepage:

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How To Get Customer Feedback That You Can Take Action On

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Savvy entrepreneurs know that customer feedback can directly translate into real competitive advantage and boost bottom line growth in revenues and profits. Well established companies all across the world, too, are inviting customers to help them: create better, more meaningful and motivating advertising & marketing communications and to design and actually develop new products that subsequently sell faster. Here's how to get customer feedback that you can take action on:

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How to Build an Effective Marketing Strategy: Ten Tips For Achieving Success

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Technology and social media have definitely disrupted marketing and offered new opportunities for startups and small businesses. But many businesses jump onto platforms without a plan. If you don't have a marketing strategy, your time and money could be going to waste. Here are ten tips for making sure you build an effective marketing strategy:

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Why Appointing Key Account Managers is a Smart Move

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It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. It therefore pays to target those key customers. Here's why appointing Key Account Managers is a smart move for your business:

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The Most Effective Marketing Strategies For Small Business

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Getting a startup or small business off the ground can be tough. It can take a lot of time and investment to get the whole operation going. On top of that, you also need to build up a loyal customer base. That's why marketing is essential. Here are the most effective marketing strategies for small businesses that I've come across:

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6 Mistakes Not to Make With Your Business Website

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Your website is a key marketing and lead generation tool. But is it up to scratch and as user friendly as it can be? Here are 6 mistakes not to make with your business website:

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How to Write a Press Release That is More Likely to Get Published

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Are you working on a press release to go to the media? Here are some tips for how to write a press release that is more likely to get published.

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7 Top Tips For Email Marketing For Your Business

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Email marketing is a great way to increase sales and improve your business – if you do it properly. There are some things that can lower your chances of connecting with your customers or making a sale – broken links, bad offers or grammar mistakes as well as wrong emails sent to wrong segments – but there are also some good practices that you can implement to get the best results. Here are 7 top tips for email marketing for your business. 

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How To Do a Market Segmentation Strategy For Your Startup

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It’s been said that the world will not beat a path to your doorstep, even if you have invented the best mousetrap. Real success lies in finding the right customers for your ‘better mousetrap’ and attracting them to your door, repeatedly for purchasing. This is known as market segmentation, and here's how to do a market segmentation strategy for your startup:

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How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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4 Interesting Ways That Businesses Can Use Augmented Reality

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Technology has revolutionized the way companies conduct business. Entrepreneurs, it’s a good time to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. Augmented reality is the hottest thing right now. Here are 4 interesting ways that businesses can use augmented reality:

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7 Must-Haves for Marketing Your Startup

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When you start up a business you tend to be focussed on your product or service but there are a few key things you should have in place for your marketing. Here are 7 must-haves for marketing your startup:

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4 Reasons Why Fake Reviews Are Deadly For Your Business

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Large and small companies have valued customer reviews for years. And for as long as we can remember, businesses have always used client feedback to better serve customers. Of course, your success in business relies on whether or not your customers are satisfied with your services. And more often than not, happy customers will always refer new clients to services that they enjoy. But if you've ever been tempted to pay for fake reviews for your business then don't. Here are 4 reasons why fake reviews are deadly for your business:

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14 Tips for Designing a Facebook Business Page that Attracts Customers

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If you’re looking to take your business to the next level, Facebook is a great place to start. With over two billion monthly users, cheap advertising and the opportunity to reach your target audience, it seems like a no-brainer for most businesses. But how can you make your Facebook business page stand out? Here are 14 tips for designing a Facebook business page that attracts customers:

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