What Your Customers Know That You Don't (And How To Learn From Them)

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Understanding your target audience (essentially, your customers) is crucial to running a successful business. It should come as no surprise then that millions of dollars are spent every year on demographic research and, odds are, your business would benefit from better understanding your customer base. Here's what your customers know that you don't (and how to learn from them):

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5 Tips on Writing FAQs To Help Grow Sales

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The FAQs section (aka Frequently Asked Questions section) is a common and important section of a website. This section consists of all the common questions that a potential customer can ask along with their comprehensive questions. A well-written FAQ page can increase your sales considerably as this is the place customers turn to when they get a question about a product before making a purchase. Here are 5 tips on writing FAQs to help grow sales:

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3 Things You Must Do To Take Your Sales to the Next Level

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Before looking at ways to take your sales to the next level, it is important to consider the alternative. It is not necessary to take your sales to the next level if your sales are sufficient to keep you sustained and happy. But if you do want to grow sales significantly, then here are 3 things you must do to help take your sales to the next level:

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PR Metrics You Should be Measuring For Your Business

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The PR metrics that you should consider measuring are based on the objectives of your business. PR is a tool for communication designed to help you meet your business objectives. Within PR, spending a significant amount of time on tracking metrics is necessary in order to communicate the value of this function. Here are the PR metrics you should be measuring for your business:

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How to Get the First Client for Your Business

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Starting a new business is not easy, no matter what people may want you to believe. And the worst part can actually be the first steps, those awkward days of gaining your first client and earning that hallowed first invoice. The thing is, your first customer is your most important customer in a way, because once you have one, you can reference them to other prospective customers you are talking to. Here are tips for how to get the first client for your business:

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14 Tips to Build Trust on Your Landing Page

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Building a strong, well-performing landing page is not just a matter of inserting a form on a page and driving traffic to it. The foundation of your landing page should be built on trust. Try these 14 tips to build trust and create a high-performance landing page.

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Painting The Story of Your Business

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There will always be debate around the fact - is business a science or an art - well, the answer is both but this article is to get you to embrace your inner artist. David McKechnie explains why successful business owners are able to really drill down into the art. Here are some tips for painting the story of your business:

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Seeing Beyond SEO: 4 Digital Marketing Strategies You May Be Overlooking

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If you are a small business owner, search engine optimization is not the only digital marketing strategy that you should implement into your marketing plan. There are other methods of expanding your presence in the digital world. Here are four digital marketing strategies that you should implement in addition to SEO.

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6 Simple Presentation Tips for Superb Delivery

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So you have prepared your presentation, your speech, your pitch and are happy with your content. Now, how do you deliver it so that you make the maximum impact? Here are 6 simple presentation tips to help you deliver superbly!

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8 Words to Avoid in Your Next Sales Pitch

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Good communication is absolutely essential when it comes to selling, what you say to a prospect and how you deliver it has a big impact on their decision making. For a sales pitch to be successful you need to be confident in yourself and what you’re selling, but you need to make sure that the comfort you find in your role doesn’t turn into complacency. This is when there is the potential for our standard of language to slip, we might start throwing in a few too many buzzwords, acronyms our client won’t understand and words that we don’t realise that are actually negative. Here are 8 words to avoid in your next sales pitch:

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5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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Tips for Small Businesses For Local Marketing

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A large percentage of potential customers search the internet to find out about nearby products and services. Companies that complement their offline business strategies with online marketing strategies can multiply their results since they are offering different channels to communicate to their target customers. Here are tips for small businesses for local marketing:

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5 Ways To Use Relationship Marketing To Benefit Your Business

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Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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Low Cost Ideas for Offline Marketing for Small Businesses

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Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

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Six Customer Engagement Strategies Your Business Could Use

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Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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How To Get More Genuine Customer Feedback

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Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.

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How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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How to Boost Your Content Marketing Strategy By Using Online Communities

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Online communities with user-generated content such as Reddit and Quora can be a gold mine when you need to refer traffic to your website, reach a niche audience, boost brand authority, and pick up some ideas for excellent contentHere are some tips that will help you boost your content marketing strategy using these online communities.

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6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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