5 Reasons Why Small Businesses Need To Invest More Into Sales Training

invest-in-sales-training

Many small businesses assume that because of their size, there is no point spending extra money training their sales staff. This is a serious risk on their part, as sales training is required to help improve sale strategy, business development and most importantly – sales! Here are 5 reasons why small businesses need to invest more into sales training:

Continue reading
751 Hits
0 Comments

5 Reasons Why You Need to Create More Video Content For Your Business

top-5-reasons-why-you-need-to-create-more-video-marketing-content

Numbers don’t lie. In the past few years, the trend shows that video is taking over the world of content and social media marketing sooner rather than later. The massive popularity of YouTube and the emergence of Instagram TV have made it clear as daylight that the demand for videos is increasing rapidly. If you’re still hesitant to jump on the bandwagon, these video marketing facts might be able to change your mind. Here are 5 reasons why you need to create more video content for your business:

Continue reading
340 Hits
0 Comments

How to Make a Sale – How Customers Decide to Buy

how-the-customer-decides-to-buy

I regularly tell people they’re in sales, even when they think otherwise. You don’t have to be in the business of hawking your wares for cash to be selling. Every time you persuade someone to your point of view – you’re selling. Lobbyists and politicians do it. Job applicants and recruiters do it. Managers and union officials, project teams and committee members – they all do it. And yes, sales people do it too. Here's the final blog in our series "How to Make a Sale". In this one we look at how customers decide to buy:

Continue reading
629 Hits
0 Comments

4 Tips For Being Effective With Your Marketing Spend

4-Tips-for-being-effective-with-your-marketing-spend

As a business owner, it is crucial to come up with a cost-effective marketing budget that is going to produce a high return. Whether you run a small, local business or a large company, how you spend each dollar can affect the success of your company. Here are 4 tips for being effective with your marketing spend:

Continue reading
770 Hits
0 Comments

4 Common Social Media Mistakes That Small Businesses Make

social-media-mistakes

Social media is a crucial part of business marketing nowadays. Whether you are marketing B2C or B2B the chances are you are using one or more social media channels. Here are 4 common social media mistakes that small businesses make:

Continue reading
866 Hits
0 Comments

How to Make a Sale - Handling Sales Objections

handling-sales-objections

How do you feel when potential customers disagree with you, say you’re wrong, or they’re not going to buy from you? Maybe you’re dejected, rejected, frustrated or resigned. You might assume the prospect just isn’t going to buy, or is too stupid to see the fantastic offer you’ve made him. Here's the next in our series on how to make a sales - handling sales objections.

Continue reading
1004 Hits
0 Comments

Video Marketing Tips to Boost Sales For Your Business

video-marketing-apple-iphone

Video promotions, product demonstrations and testimonials are one of the best ways to build confidence in your brand and earn consumers’ trust. Here are some video marketing tips to boost sales for your business. 

Continue reading
784 Hits
0 Comments

Four Golden Rules Of Online Marketing

four-golden-rules-of-online-marketing

Online marketing is a constantly moving field. Just maintaining your site nowadays simply isn't enough. SEO or PPC have been proven to be a successful way to increase traffic and website usability as well as savvy funnelling helps to convert the people who visit your website into potential clients. Here are four things which will help you boost your business as you use online marketing to reach potential customers. Read on to find out four golden rules of online marketing.

Continue reading
1079 Hits
0 Comments

5 Steps to Handle an Angry Customer

Steps-to-Handle-an-Angry-Customer

At some point as a customer service representative, you will encounter a customer who is, for one reason or another, on a warpath. Maybe their order was late or someone was rude to them last week. No matter the reason, they are angry, and they are now your problem. Here are 5 steps to handle an angry customer:

Continue reading
1637 Hits
0 Comments

How to Make a Sale – Planning First, Ask Questions Later

How-to-Make-a-Sale--Planning-First-Ask-Questions-Later

I hate losing a sale to a competitor. I hate it even more when it’s my own fault! If I’m honest, it’s usually clear that I’ve messed up on one of the basic steps of the sale. (I’ve simply given away my competitive advantage.) In my last blog, How to Make a Sale – Steps of the Sale, I explained the importance of matching How customers make decisions, to How to make a sale. Now let's look at the impact of planning. So here's how to make a sale - planning first, ask questions later:

Continue reading
1272 Hits
0 Comments

Tips for Entering Business Competitions

tips-for-entering-business-competitions

Business competitions can be a good way of getting some PR for your business, particularly if you make later stages or are judged to be a winner. Stepping back for a moment from your business is always good too, it lets you see how far you have come. Here are some tips for entering business competitions:

Continue reading
1118 Hits
0 Comments

Free Download: A Guide To The Marketing Mix

guide-to-marketing-mix-header

Are you applying The Marketing Mix to your business? Are you familiar with all the Ps? We have a guide to the Marketing Mix which is free to download. 

Continue reading
690 Hits
0 Comments

6 Tips For How to Find and Sell in New Markets

how-to-find-and-sell-in-new-markets

On paper, business tips and suggestions always come quite easily. Create business, market business, sell product, profit, retire to southern Spain. Just to remind you of your goal, you keep a picture of those white-sand beaches hanging in front of your desk. While creating a business is tough, growing a business can be even more difficult. One of those ways to grow your business is by expanding into new markets, but how do you do so? In this article, we’ll examine tips about how to find and sell in new markets.

Continue reading
798 Hits
0 Comments

Social Media Checklist: Seven Rules For SMEs

7311_-_ub_-_social_media_checklist_for_irish_smes-main

From Twitter to Facebook, LinkedIn to Instagram and beyond, social media platforms offer smaller businesses an excellent opportunity to reach out and engage with new and existing customers. The best way to use these – and which platforms to choose – can vary depending on the nature of your company, but there are certain rules that will help you get the most out of your social media efforts. We ask the experts for their best advice. Here's our social media checklist: seven rules for SMEs:

Continue reading
1731 Hits
0 Comments

How to Plan a Successful Business Event

how-to-plan-a-successful-business-event

From time to time a business will have the need to hold some type of corporate event. Business events can serve many purposes. They can be used to inform and motivate employees. They can be used as a reward for a job well done. They can also be used to help teach customers what the business has to offer. Here's how to plan a successful business event:

Continue reading
1256 Hits
0 Comments

4 Simple Ways To Connect With Customers That Really Work

adult-beverage-brainstorming-541522

Business owners and people in sales want to connect with customers, but they often fail to make a meaningful connection. This connection is a crucial part of a successful business, and a healthy business relationship can only ensue once this link is established. Here are 4 simple ways to connect with customers that really work. 

Continue reading
785 Hits
0 Comments

How to Make a Sale – Steps of the Sale

steps-of-the-sale

In the first of our Sales 101 series, How to Make A Sale, we start of by introducing the idea of a sales process, the steps of the sale. 

Continue reading
1876 Hits
0 Comments

4 Innovative Marketing Tactics to Use for Your Business

marketing-tactics-for-your-business

Understanding the basic psychology of your customers will make your marketing initiatives far more successful. By practising innovative applied business psychology tactics, you can start to persuade your target audience to take action and deliver results for your marketing. Here are 4 innovative marketing tactics to use for your business:

Continue reading
824 Hits
0 Comments

5 Business Blogging Mistakes You Should Avoid

5-business-blogging-mistakes-not-to-make

If you have a business blog but it hasn't quite been delivering the results you were expecting then here are 5 blogging mistakes that are mostly made by small businesses. Avoiding them will help you get better results from your blogging efforts.

Continue reading
848 Hits
0 Comments

A Quick Guide to A/B Testing for Email Marketing Campaigns

a-b-testing-for-email-marketing

When it comes to email marketing, we all know that it has a higher conversion rate as compared to all other inbound channels but in order to get the maximum benefit out of it, it is important to test your email marketing campaigns from time to time and see which one works the best for you. Here's a quick guide to A/B testing for email marketing campaigns:

Continue reading
893 Hits
0 Comments

Member Login

Business Insights & Tips