Will this wow my customers and add value?

I am a great believer in creating routines and anyone who follows my posts will know that. They are so important to engrain the right habits that produce the results we seek.

However, the risk is that we fall into a routine of doing the “same old, same old” without checking in whether what we are doing is adding real value to our customers.

Every now and again it is a good idea to do stand back and really challenge what we routinely do and ask ourselves – is this habit or routine really contributing something that is valuable to my customers?

We all know that customer retention is critical, but these same customers will only stay with you if you continue to “wow” them.

That is a big challenge, and it matters not what industry you are in – “wowing” customers is not easy, and the bar keeps going up!

So, ask yourself today – are those items on my to do list going to add value to my customers or not? Is it contributing to the “wow” experience?

Have these tasks become a bit jaded and boring?  Am I doing them because they were something I really believed last year would add value, but today???

Remember we have internal and external customers – so for our internal customers, is this meeting that we decided to hold weekly still valuable, or is it now a boring routine?

It matters now whether you are a CEO, Finance Director or any other Senior Executive – if your daily activity is not adding value to your customer, then why are you doing it?

So, go on, do an analysis of every contact that your customers have with you and really challenge yourself – is this really making a difference to the customer experience? How could it be better?

If it is not adding real value, then why do it? If you are not sure, just ask them – they will tell you! Just be prepared for the answer.

Your customers are your greatest asset – treasure them, and ensure that every contact with you contributes to that “wow” experience you want them to have.

Word of warning – if you don’t, one of your competitors will!!



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