Why Going Green Can Be Good For Business

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It's pretty well established that climate change is here and accelerating. As a business owner, you may be wondering if it's worth your while to go green. Here are 4 reasons why going green can be good for business:

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Climate change is having an adverse effect on the planet, with carbon emissions at their highest level in recorded history. The United Kingdom produces just over 466 million tonnes of carbon emissions each year, while America creates a staggering 5.3 billion tonnes, the same weight as 24 million Statues of Liberty.

Going green as a company should be a priority as a modern business owner, particularly since commercial buildings are among the highest consumers of energy. Going down the environmentally-friendly route will help to lower your CO2 output, but it can also benefit your business in other ways. Here’s how:

1. It Can Save Your Business Money

Adopting sustainable policies in your business can save you a significant sum of money each year. Reduce costs by encouraging your employees to share transport when they go on business trips, or take advantage of video conferencing apps and allow your workforce to work from home one day a week.

Going paperless is another clever way to lower your annual expenditure. You can do this by making the most out of cloud sharing platforms such as Google Drive or Dropbox.

Remind your workers to always switch off computers when they aren’t in use and make the transition to more energy efficient LED or CFL lighting.

Making these small changes will have a big impact on your expenditure.

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2. It Can Boost Reputation

Going green is a growing trend and when some of the world’s largest corporations, like Dell and Honda, are announcing groundbreaking eco-friendly policies, then it’s easy to see why so many others are following suit.

Your environmental ethos should be an extension of your brand, making your business more marketable while attracting customers and other collaborators that share the same values, potentially bringing in more revenue in the process.

Make sure you showcase your commitment to going green. 

3. It Can Engage Employees

As well as encouraging your customers and setting a standard in your industry, your green policies can also increase the engagement and productivity levels of your workers. Studies show that the majority of workers want to be part of a company that not only focuses of profits, but also cares about environmental and social issues.

Having a clear green strategy in place will help to foster a tight-knit community and a workforce that pulls together in the same direction. A round-table discussion about why it’s important to collectively reduce your carbon footprint can inspire your workers, and in turn, you can establish a reward system when environmental policies are implemented successfully.

4. You Can Tap Into Government Incentives

From 2019 the UK government will be asking businesses to report on how much energy they are consuming each month, as well as scrutinising what green policies companies are implementing. Keep your business ahead of the curve by getting on board with the eco movement and you’ll likely benefit from government-sponsored financial incentives.

For example, if you start using more energy efficient technology, or renewable energy like solar or wind power, then your business is likely to be exempt from certain taxes.

Whereas ten or twenty years ago, going green was a tough but ethical choice, nowadays the decision isn’t quite so difficult. Technological advances combined with support from policymakers and consumers mean that going green can save you money, inspire your workforce and boost your brand. Considering the environmental and societal improvements these changes inspire both in and out of the workplace, the business benefits of going green seem glaringly obvious.

Over to you now. What steps have you taken in your business to go green? Tell us in the comments below. 



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Tuesday, 19 November 2019
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