Why Businesses Need A Strong Brand Strategy


Most entrepreneurs reading this would agree that their business reputation is the most important thing with it comes to retaining clients and attracting new business. Your brand is your reputation and vice versa. Here's why businesses need a strong brand strategy:

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Having a brand strategy is a massively important component to your company's success. Here's why businesses need a strong brand strategy:

Firstly, customers make buying decisions a lot quicker on products they know and trust.

If a customer is not familiar with your brand, they are less likely to buy it. If, however, the customer recognises your brand through a solid strategy, it forms that initial trust - which is vital for securing a conversion.

A solid brand strategy provides clarity and can help to spur employee motivation.

A strong brand gives your employees purpose and having a clear cultural direction, goal and mission based on your brand values can even help create higher performance and productivity.

Without a brand strategy, it can be really difficult to focus your marketing efforts.

The absence of your customer’s buyer personas, key messaging and brand-centric visuals can render your marketing efforts ineffective.

Recommended Reading: How Visual Communication Can Help You Nail Your Unique Brand

Plus, a brand development exercise can create innovation within your company.

When you purposefully sit down and think about your brand and business you will give yourself the time and space to potentially create new processes, products, services and other ideas that will drive innovation.

As Forever, a branding agency in Manchester, says:

“Your brand is what the public, and your potential consumers, think and feel about you.”

Here are some of the benefits from having a strong brand strategy:

  • Increased customer loyalty
  • Increased clarity of vision
  • Increased profitability, stock price and shareholder value
  • Increased ability to attract and retain high-quality employees
  • Increased revenues and market share
  • Increased PR coverage

Put simply, a strong, well-positioned brand extends the life of your business. Furthermore, your brand strategy forms the line of communication between your business and your target audience.

Having a strong brand can also save money on future design and advertising costs, as instead of reinventing the wheel every time a new advert needs to be placed or package designed, your brand standards will provide a guideline for consistency that creates visual recognition.

Over to you. What's your experience of branding for your business? Tell us in the comments below. 


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Wednesday, 11 December 2019
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