What Inside Outside Leadership Can Mean for Your Business


As proven again and again leadership is essential for exponential growth. We assume you have a value proposition that sounds like a bell, that you have your customers and that you have a scalable business model. Now examine your leadership. Do you have Inside Outside Leadership? Here's what Inside Outside Leadership can mean for your business:

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What is Inside Outside Leadership?

Good businesses have a mix of leaders, one leader that is internally focused (control, discipline, operational focused) and an outward looking leader, focusing on business relationships and market opportunities. It is that golden combination that makes companies exceptional.

In literature it is referred to as the dynamic duo (like Hewlett and Packard). With limited resources, these teams execute "1 + 1 = 3" miracles. Here's what can we learn from them:

1. Dynamic duo leaders are superb communicators

They possess the personal chemistry, even charisma that lets them bridge the gaps between all the interest groups and make the deals.

2. Inside Leaders are highly effective

The inside focussed leader often work so far behind the scenes that you hardly hear about them in the business press or notice them when you walk in the door of a company. They are adept at creating trust-based relationships and exhibit a high propensity for effective and efficient problem solving.

3. The Dynamic Duo work together perfectly

They get into each other's heads so well that when they are in meetings and look at each other across the room, they often know what the other is thinking.

4. They are destiny shapers

They have a superior capacity to recognize patterns.

5. They are problem solvers

They have a comfort level for problems with a lot of moving parts.

6. They drive the passion

They keep the team, employees, customers, partners, and investors passionate about the company's direction and execution.

7. They develop a balanced board

With members who represent the external essentials: community, customers, and alliances.

Not every business can have a dynamic duo but here's how to develop Inside Outside Leadership for your business:

To become a true leader, follow this three-part formula:

  • Focus on people and product
  • Drive for exploration and innovation
  • Work on your ability to manage the essentials simultaneously

The Inside Outside Leadership would create a score of 10 X 10 X 10 = 1,000 (rather than the 30 they'd get by addition). Alternatively, if leaders don't achieve the performance required on each of these dimensions, the business fails. Failing to execute any one of the leadership dimensions results in a score of zero.

Regardless of whether you have Inside Outside leadership in your business, there are interesting lessons to be learned from how they achieve exceptional success. I hope this has inspired you to work on the three-part formula for your business. 

Over to you now. What are your thoughts on this type of leadership? Do you have an inside and an outside leader? Tell us your thoughts in the comments below. 

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Thursday, 14 November 2019
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